8
|
Hospitality Today | Oct/Nov 2015
How mobile Point of Sale is transforming the hospitality sector
by Owen Chen, (right) President & CEO of Posiflex Technology, Inc
Although electronic point of sale (ePOS) systems are extensively used throughout bars, restaurants and hotels, mobile point of sale (mPOS) solutions are only now becoming more widely adopted in the hospitality industry, despite being available for the last few years.
Businesses are always looking for new innovative ways to compete successfully and deliver improved customer relations in today’s high tech world and many are now starting to see mPOS as the optimum way to do this. As consumers in the wider society increasingly use mobile devices for everyday activities, so businesses in the hospitality industry are also making the shift.
Mobile POS solutions have been specially designed to provide caterers and hoteliers with the functionality of a tablet and the power of a stationary POS system. Hybrid solutions – which combine stationary and mobile functionality - offer additional benefits because they can be used independently or can be docked into a station to provide an all-in-one POS.
There are many recognised benefits to mPOS, perhaps the most noteworthy of which is the ability for staff to carry the tablet with them wherever they go. They can move from tablet to table and deliver orders directly right into the kitchen without leaving the floor, boosting ordering speed and accuracy. Information about items on the menu and how long a customer will have wait before they receive their order can be accessed easily.
Instead of having to refer back to the kitchen, staff can quickly find information about where ingredients were originally sourced and how food has been prepared, which is particularly useful for customers with allergies. This can have a significant impact on customer perception of service.
For regular customers, details about their ordering preferences can be stored on the mPOS and instantly referenced when they return. Not only does this boost customer satisfaction, but it also allows waiting staff to more easily engage with customers and drive additional sales. Moreover, with CRM integration, mobile
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34