32 | Hospitality Today | Oct/Nov 2015


Jaguar op hospitalit


at Castle Bromwich,


This month Jaguar announces the launch of “Jaguar Experience” at Castle Bromwich, the first UK facility to “give guests the chance to experience the thrill of the iconic British brand”.


The newly relaunched hospitality centre at the home of F-TYPE production (and of 80% of Spitfires in WW2) is also now open for booking as a corporate hospitality and event space.


The venue features six high-tech spaces: the Theatre, the Studio, the Sir William Lyons Boardroom, the Spitfire Room, Reception Area and Balcony.


Purpose built and flexible, the spaces can be arranged, dressed and lit for any occasion - from theatre, dining or cabaret layouts for corporate meetings, presentations, training or team building; lunches and dinners, product launches and conferences.


The adjoining Theatre and Studio can be used individually, or opened up to accommodate 162 diners, or 350 guests theatre-style.


From plasma screens to HD projectors, all equipment is “plug and play” for hassle- free set up via laptop or tablet.


All spaces have complimentary Wi-Fi, and disabled access is available throughout. There are 60 car parking spaces, and more available nearby on a valet parking basis.


Jaguar’s in-house catering specialises in “best- of-British cuisine, from canapés to five course suppers, using only the freshest locally-sourced produce”.


The venue’s USP is that those booking it can choose to add value to their event by giving their guests a unique opportunity to go behind the scenes of Jaguar, with a VIP tour of the adjoining state-of-the- art production facility – and even a chance to drive a Jaguar on the track.


Every tour is tailored to suit clients’ needs. Led by Jaguar’s expert hosts, guests will experience the pioneering craftsmanship and logistics that go into building Jaguar’s luxury saloon and supercharged sports star: the XJ and F-TYPE.


The Castle Bromwich site will offer both factory tours and dynamic drives of Jaguar vehicles, with the launch of the new VIP F-TYPE and XJ.


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