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Center Parcs sets high best-practice standards for water and energy use
lengths to make sure guests with disabili- ties can enjoy a day at a waterpark. Sandcastle Waterpark has been an
industry leader in this movement and was a Gold Winner of Visit England’s Awards for Excellence Access for All Award in 2013. However, other brands like Merlin Entertainments have also made this trend important to their operations. Through its Merlin’s Magic Wand charitable organisa- tion and Taking the Magic to the Children
programme, Merlin has prioritised the needs of thousands of ill, disabled and disadvantaged children who would not have had the chance to enjoy the fun activities for which the brand is known. With so many positive trends taking
place in the water leisure industry, it’s no wonder that this looks to be a solid year for growth – both in new properties and in increased attendance at waterparks and destination resorts throughout Europe.
■■About the author: Aleatha Ezra is the director of Park Member Development for the World Waterpark Association: a member-based trade organisation serving the waterpark industry. Ezra works closely with waterpark members (outdoor, indoor, aquatic facility, hotel resort and public sector park owners, developers and operators).