WATERPARKS There is more emphasis on ensuring guests with disabilities are
well-catered for, that there is proper information available online and in the park and that other barriers to their visit are removed
elements like aquariums, spas, climbing elements, gaming arcades, and animal interaction areas. Mixed-use attractions were highlighted
in the 2013 Global Attractions Attendance Report by TEA/AECOM. When asked what kinds of upgrades or reinvest- ments are paying off for the leisure market in Europe, Jodie Lock, senior analyst economics Europe, pointed to how leisure brands are looking at how to transition into destination attractions that offer visitors longer or overnight stays. “This trend is further accentuated by the continuation of the stay- cation trend, which favours short breaks over lengthy holidays. Destination resorts inclusive of a wide range of attractions are positioned to capitalise on this,” comments Lock. For some recent examples of
this trend, consider Lalandia in Denmark and Splash and Spa Tamaro in Switzerland. Both com- bine expansive indoor waterparks with additional leisure elements and activities that provide broad- based appeal to families of all ages.
OPERATIONAL TRENDS PROTECTING MOTHER EARTH The water leisure industry hasn’t only been focused on development trends in the past 12-24 months. Waterpark operators have also taken the opportunity
96 ATTRACTIONS HANDBOOK 2015-2016
to make the most out of a few key operational trends to both improve their back-of-the-house effi ciencies and the guest experience. One example is the continuation of ‘green’ matters and energy and resource conservation. European
Renowned brands like Center Parcs are
leading the way in setting best-practice standards for conservation efforts. Its energy and environmental conservation focus on several key areas like energy use, waste production and water use. And Center Parcs is not alone. Corporate entities like Parques Reunidos and Aspro Parks are implementing sustainable prac- tices and supporting conservation efforts throughout their water- parks, theme parks and zoos.
Parques Reunidos implements sustainable practices and conservation efforts
operators have often been at the forefront of this global initiative. Waterparks, in particular, have benefi tted from advance- ments in scientifi c applications relating to areas like regenerative water-saving fi lters, variable speed controls on pump drives, heat recovery on indoor waterpark HVAC systems and LED lighting.
FUN FOR ALL Another important operational trend that waterpark operators are currently focusing on relates to cre- ating accessible environments for guests with disabilities. “There is more emphasis on ensuring guests with disabilities are well-catered for, that there is proper information available online and in the park and that other barriers to their visit are removed,” says John Child. “This is something we are passionate about at Sandcastle Waterpark.” By offering a personalised
service (e.g. designating a staff member to serve a special-needs family throughout their visit), designing fully accessible pools with slow-sloping entrances, providing pool-accessible wheelchairs, more accessi- ble toilets and changing areas and stocking specially designed fl otation devices, water leisure operators are now going to greater
www.attractionshandbook.com
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