Exhibits and events create an excitement


around attractions and should be considered an important element


of growth to be utilised as often as is practical


determine how they can best encourage this spontaneity, inspiring people to spend their free time visiting their attrac- tion in preference to another attraction or activity. Mobile platforms provide one of the best ways in which to achieve this, as operators are able to connect with potential visitors at any time. iBeacon technology does just that.


Developed by Shufdy, the electronic devices are based on a Bluetooth Low Energy system that works along similar lines to GPS. The mobile phone app recognises when it is close to one of these beacons and enables the user to access data relevant to that iBeacon. Through this technology, operators are made aware of when potential visitors are near to their attraction. They can then respond by sending out reminders about currently running special exhibitions and limited-time offers/deals, advise on whether the attraction is busy/quiet, and even inform the mobile user about the current queuing time.


www.attractionshandbook.com Brunel’s ss Great Britain ATTRACTIONS HANDBOOK 2015-2016 109


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