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p76 Young visitors getting involved in science centre content thanks to digital personalisation
92 WWA: Rise of the Hybrids Aleatha Ezra explains how waterparks are staying ahead of the game in an increasingly buoyant market, with more exciting rides and guest offerings.
98 AZA: Amaze & Engage Upgrades, social media and outreach programmes are taking zoos and aquariums into a new era, where world protection is key, says Jim Maddy.
106 Mintel: Technologically Attractive Researcher Rebecca McGrath summarises how the visitor experience is becoming more and more sensory and immersive thanks to advances in technology.
112 Burges Salmon: Acquired Attraction The EU Acquired Rights Directive and TUPE protect employees when businesses change hands. Law consultancy associate Shelley Crofts summarises the legislation.
118 AECOM: Theme & Museum Index Jodie Lock and Margreet Papamichael compare the sector’s performance in 2014 with 2009 recession levels, with emphasis on Europe, the Middle East and Africa.
124 Morisetti Associates: Developing IP Experiences Lesley Morisetti looks into the many complexities of incorporating intellectual property at attractions to best effect.