FEATURE
PortAventura will showcase Europe’s first Ferrari-branded premium hotel
Ferrari Land Hotel PortAventura, Tarragona, Spain Opening: 2017
PortAventura Entertainment successfully clinched the deal for Europe’s first Ferrari-branded five-star hotel and theme park. The new €100m (£71m, US112$m) Ferrari Land themed area opening at the PortAventura destination resort near Barcelona will showcase a premium 250-bedroom Ferrari-themed hotel. Details of the hotel are still under wraps,
but the 75,000sq m (807,000sq ft) theme park will offer restaurants, large simulation areas for car racing, and retail. There will be several high-octane rides, including a 112m (367ft)-tall vertical accelerator which promises to give passengers an F1 experience
192 ATTRACTIONS HANDBOOK 2015-2016
as they accelerate from 0-180 km/h (111.8 mph) in just five seconds. “After the successful experience of the
Abu Dhabi Ferrari World we have received numerous requests to launch new Ferrari theme parks, said Andrea Perrone, MD of Ferrari Brand. “After a thorough selection process, we have selected a solid project backed by skilled and experienced people and the opportunity to bring the Ferrari allure in Spain where there are a lot of supporters and fans, including a lot of tourists attracted also by the PortAventura destination resort.” The forthcoming Ferrari Land Hotel
is not the only themed accommodation option on offer at PortAventura. In prepa- ration for the Ferrari Land theme park launch and to celebrate PortAventura’s 20th anniversary, €10m (£7.5m, US$11.3m) has been invested to enhance the theme park’s visibility and reputation as a destination resort for families.
“The development of PortAventura
Resort’s hotel range is part of our strategy to strengthen our international standing. The resort aims to become one of Europe’s best family leisure destina- tions,” says Sergio Feder, president of the executive committee at PortAventura. In April, a brand new luxury option
called Hotel Mansión de Lucy opened. It features 28 bedrooms, two suites and a spa, all themed to reflect an elegant 19th century Victorian mansion. This was followed in June by an extension to the park’s existing Hotel Gold River. The new 78-bedroom Callaghan annexe is named after a girl called Lucy Callaghan who embarked on a journey to Santa Fe in search of a more prosperous life and struck gold! The settlement near the mine grew to become a flourishing city called Sullivan, and thus the new building’s décor replicates the golden era of an 1800 Wild West mining town. ■
www.attractionshandbook.com
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