ATTRACTIONS


Completing the circle


Almost 50 years after the fi rst visitor facilities appeared at Stonehenge, and more than a decade after the site’s presentation was called ‘a national disgrace’, a new £27m visitor scheme is hoping to silence the critics. Julie Cramer fi nds out more


Loraine Knowles Director of Stonehenge


The Stonehenge site has sparked much controversy in the past. How does it feel to have reached this point? It’s been a long, challenging project but we’re thrilled with the results. Ever since English Heritage (EH) formed in 1984, it’s wanted to improve the Stonehenge visitor experience. The Public Accounts Committee once called it “a national disgrace” and I’d have to agree with them.


74 Read Leisure Management online leisuremanagement.co.uk/digital


I fi rst went to Stonehenge as a stu- dent in the 70s, and it was the fi rst site I visited after joining EH in 2003. I’d been working on exciting developments in the museums sector, and couldn’t believe nothing had changed there. I didn’t appreciate why nothing had changed, but having headed up the pro- ject for the past fi ve years, I now know the challenges involved!


What were the key challenges for EH? The fi rst challenge we faced was fi nding a location within the World Heritage Site that all the stakeholders


ISSUE 2 2014 © cybertrek 2014


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