PEOPLE
“This concept elevates the tea
experience in the same way we've
done for coff ee” Howard Schultz, chairman,
president and CEO, Starbucks S
tarbucks is hoping to transform the tea industry, with plans to open 1,000 tea bars across America over the next fi ve years.
Following the acquisition of Teavana in 2013, a chain of 300 retail stores sell- ing tea and tea accessories, Starbucks opened the fi rst Teavana tea bar on
There are currently two Teavana tea bars, on Madison Avenue in New York and in Seattle
New York's Upper East Side in October 2013. The bar sells a wide range of teas, herbal teas and 'tea-inspired food offerings' and is part of the company's aim of making the 'ritual of tea' more accessible for customers. “We believe the tea category is ripe
for reinvention and rapid growth," said Howard Schultz, Starbucks' CEO. "The Teavana acquisition positions us to disrupt and lead, just as we did with espresso starting three decades ago. “Tea has been part of Starbucks' heritage since 1971, when we were founded as Starbucks Coffee, Tea
and Spices, and this new store con- cept elevates the tea experience in the same way we've done for coffee. As the second most consumed global beverage behind water, tea presents a $90m global market opportunity. We're excited to celebrate the fi rst retail example of how our two compa- nies are coming together." Starbucks' long term aim is to make
Teavana the most recognised brand in the tea industry, with the opening of more tea stores worldwide.
Details:
www.teavana.com
10 Read Leisure Management online
leisuremanagement.co.uk/digital
ISSUE 2 2014 © cybertrek 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84