A UBM PROMOTION
Leisure sector management
Focusing on best practice The last few years have been tough for owners and operators in the leisure sector. Protection & Management 2014 off ers help and advice
M
any people who previously wouldn’t have thought twice about spending a decent proportion of their
income on travel and tourism, sporting events, concerts, or going to the theatre or gym, have opted to rein in spending on leisure. Back in 2011, statistics suggested that the value of the UK leisure market was something in the region of £66bn, down £4bn on 2007. In the years since 2007, the effects of the eco- nomic downturn and the government’s austerity measures have began to bite, affecting leisure spending. The leisure sector employs just shy of two million people in the UK – 10 per cent of the total employed pop- ulation. In a fi scally diffi cult climate, there’s increasing pressure on lei- sure sector managers to deliver if that fi gure is to be maintained and any company profi ts grown.
Those same managers must dem- onstrate an attention to quality, innovation and value for money. Brand and reputation are now argu- ably more important than at any time in the past and, if effective and fast returns are to be made on often sub- stantial cash investments from owners, rapid and seamless delivery is very much the name of the leisure game.
Security, health and safety and fi re prevention In equal measure, leisure environ- ments must be seen to be inviting, safe, secure, clean and eco-friendly. These are the qualities that engage and attract a positive attitude from
individuals and groups of potential cor- porate business clients. Leisure sector managers play a major role in these deliverables, tasked as they often are with procuring security, monitoring health and safety issues and making sure that every- thing’s in place when it comes to fi re prevention and protection. Security provision for venues will
inevitably focus on CCTV, access control and intruder alarms. In the sur- veillance space, we’ve seen a move from analogue to digital cameras and, of late, the introduction of a new Surveillance Camera Code of Practice. Access control solutions have also proceeded apace, with the advent of multi-function cards and the continual development of biometric systems. Given the rather litigious nature
of today’s society, venue managers must always be abreast of health and safety. Slip and fall injury claims have burgeoned, for example, but the right
Protection and Management 2014 will feature new products and technologies, as well as a conference and forum programme 70 Read Leisure Management online
leisuremanagement.co.uk/digital ISSUE 2 2014 © cybertrek 2014
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