HOSPITALITY THE HIGH LIFE
From Armani to Versace, luxury brands are taking the leisure market by storm. We round up a few of their high end off ers
F
or luxury goods companies looking to extend their brands, going into leisure is a logical step. Opening a branded hotel, spa or club is a great way to showcase their brands to new audiences, and offer existing customers a lifestyle beyond their products. We take a look at some of the most exclusive offers to date – plus one that didn’t work out quite out so well.
Baccarat
Luxury crystal glassware manufacturer Baccarat is the latest high end brand to enter the hotel and resorts mar- ket, with its fi rst Baccarat Hotel due to open in New York later this year. Baccarat dates back to 1764, when King Louis XV authorised the Bishop of Metz to set up a glassworks in the French village of Baccarat. Since then, the company has been commissioned by international royalty, including King Louis XVIII, King Charles X and the Russian Court, and has collaborated with contemporary designers including Philippe Starck to update its pieces. It was bought by investment fi rm Starwood Capital in 2005. The Baccarat Hotel & Residences
New York is located across the street from the Museum of Modern Art on 53rd Street and 5th Avenue. The 50-storey tower was designed for Baccarat by architects Skidmore, Owings and Merrill, and houses 114 hotel rooms and 60 private residences designed by Tony Ingrao.
The hotel will feature a Baccarat
Spa, designed by Swedish-based consultancy Raison d’Etre, plus a signature restaurant, a standalone ‘Crystal Bar’ and a fi tness centre.
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Owners of the Baccarat Residences will have access to all of the hotel’s amenities and services
The Baccarat Hotel Rabat in Morocco is due to open in 2016. It will offer 135 guest rooms within an ‘urban resort’ featuring a ballroom, a B Bar, a speciality restaurant and an all day dining restaurant, a tea lounge, a spa, a swimming pool with a pool- side bar, retail and chocolate shops.
Read Leisure Management online
leisuremanagement.co.uk/digital
Kilo architects are responsible for the architecture, while Anouska Hempel Design has designed the interiors. Rabat’s Baccarat-branded spa will feature three Moroccan hammams, eight single treatment rooms, two VIP treatment rooms, an alchemy area, an indoor and outdoor pool, a beauty and hair salon and fi tness and yoga studios. A further Baccarat Hotel & Residences is due to open within the Dubai Pearl in Dubai in 2016. It will feature 357 rooms and suites, a swim- ming pool and a rooftop restaurant.
ISSUE 2 2014 © cybertrek 2014
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