HEALTH & FITNESS


Social media guru blasts fitness industry at IHRSA


Social media and marketing guru Gary Vaynerchuk has issued a wake- up call to members of the fi tness industry at IHRSA 2014 in San Diego, telling them to stop market- ing “like it’s 2004.”


During his address in March, he said large swathes of the fi tness industry are currently using obso- lete marketing methods and that they must future-proof these chan- nels to attract younger members. He explained that providing useful content on social media – through obvious channels like Facebook and Twitter, plus newcomers Instagram and Vine and Snapchat – is the best way to engage.


Read more: http://lei.sr?a=u3d6b International footballers using the technology hope it can keep them fi t for the 2014 World Cup DNA profi ling helps athletes avoid serious injury


DNA profi ling is quickly becoming a top trend for high profi le sports athletes who are using the revolutionary technology to analyse whether or not they are getting the most out of their sporting genes. The DNA test, which was pioneered by


The study found 27% of adults work out


Study: Fitness is now the world’s biggest sport


Fitness has been called the world’s biggest sport, with 61 per cent of regular exercisers taking part in gym-type activities, according to fi ndings that appeared in the Nielsen: Les Mills Global Consumer Fitness Survey (2013).


Conducted among 4,600 people across 13 countries, the study has also revelaed that 27 per cent of the adult population attend a gym, fi tness centre or health club. The number of people taking


part in gym-type activities now ranks higher any other fi tness activ- ity, including walking, team sports, cycling, running or swimming. Read more: http://lei.sr?a=N2n6K


‘Selfi es’ have become a worldwide phenomenon ISSUE 2 2014 © cybertrek 2013


DNAFit, provides information on 18 key genes linked to areas of sporting perfor- mance such as power, endurance, speed of recovery and susceptibility to injury as well as tolerance to various food types such as carbohydrates and saturated fats. The results are then used to create a bespoke training and nutritional pro- gramme for an athlete’s genetic profi le.


Two anonymous Premier League clubs and a top European side have reportedly used the test to discover the best training methods for individual footballers and who is most likely pick up an injury. Athlete Jenny Meadows, who won the 2011 European indoor 800m title, has gone public with her DNA profi ling, while DNAFit is also working with athletes in boxing, cycling and rowing. A clinical trial with swimmers is also planned. The DNA profi le looks at 45 genes which determine players’ power, endur- ance and likelihood of injury.


Read more: http://lei.sr?a=Y6d2R


Swedish gym chain bans ‘selfi es’ in changing rooms


One of Sweden’s leading gym chains has banned changing room ‘selfi es’ at its Stockholm clubs in a bid to protect the modesty of its members. Friskis & Svettis chain, which has branches across Sweden, has taken the step of telling visitors to its clubs in the capital they can no longer pose for post- workout pictures in the changing area. Famously photogenic, Swedes have enthusiastically embraced the ‘selfi e,’ but the gym has decided to draw the line. Read more: http://lei.sr?a=c3A4P


Read Leisure Management online leisuremanagement.co.uk/digital 19


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