TOURISM
A new hope for Tunisia’s tourism industry in the form of Star Wars video
In an attempt to salvage its turbulent tour- ism industry, Tunisia is exploring new avenues by using social media and Star Wars to send the sector into hyperdrive. The country’s Ministry of Tourism has decided to revisit the desert setting used for many scenes in the original Star Wars films to shoot a Tunisian version of Pharrell Williams’ hit song Happy, which has been replicated worldwide on YouTube with people dancing to the theme. Happy (We are from Tatooine), commis- sioned by the tourism ministry, features a number of Star Wars characters dancing in and around Tunisia’s Tataouine (the inspi- ration for the fictional planet Tatooine in the franchise), including R2-D2, C-3PO, a stormtrooper and Darth Vader. The viral video has so far proved a suc-
The viral video has gained more than 1.5 million hits in less than a month
cess, garnering more than 1.5m hits inside a month, but whether that trans- lates to more visitors is yet to be seen. “There are fans (of the sci-fi films) in the United States, in Scandinavia, in Asia,
in South America, where Tunisia is barely known,” said Amel Karboul, Tunisia’s new tourism minister. “It will help to raise awareness of Tunisia.”
Read more:
www.lei.sr/8938502
Malaysia has high hopes for island eco-theme park
The Malaysian government is to bet big on the picturesque island of Langkawi, aim- ing to attract RM5bn (£948m, US$1.5bn, E1.1bn) for private sector investments as part of ambitious plans to make it one of the world’s top 10 tourist islands by 2015. The government-owned Langkawi
Development Authority (LADA) is charged with converting the low-key location’s pris- tine beaches and natural wildlife into a major draw for regional tourism, featuring a multi-site eco-theme park.
Read more:
http://lei.sr?a=s4z9R One ride will offer the view of a native eagle On her majesty’s tourism service
Bond boosts Glencoe visitor numbers by 40%
Liam Neeson becomes new voice of N Ireland tourism
Actor Liam Neeson has taken up a new role promoting Northern Ireland as a tour- ist destination – becoming the voice of a new advertising campaign. Neeson, born in County Antrim, has
starred in a string of blockbuster movies including Star Wars, Taken, Schindler’s List, Batman Begins and The Lego Movie. The Hollywood star’s voice champions
Neeson stars in a series of short promotional ads ISSUE 2 2014 © cybertrek 2013
Northern Irish people, portraying their pride in the place they come from, and urges viewers to “discover the real deal.” Read more:
http://lei.sr?a=v5F3t
James Bond is being credited with helping to significantly boost visi- tor numbers to one of Scotland’s mountain landscapes after it fea- tured in the latest Bond film Skyfall. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig’s depiction of Bond in the 2012 blockbuster where the final scenes take place in the region. According to Scottish Natural Heritage (SNH), 114,298 people visited Glencoe in 2013, up 41.7 per cent on 2012. Three other Bond films and the Harry Potter series have also used the landscape. Read more:
http://lei.sr?a=P4w7z
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