example gives an insight dashboard for your page which helps you under- stand your audience better and improve your content according to the needs. Likewise, Twitter and Google+ also have these analytics tools incorporated helping you gauge online performance of your con- tent.
Use Specialized Tools
From the standard tools that are available to gauge the outreach of your tweets and posts, other metrics give you an opportunity to gauge performance across all platforms together. For example, a free tool named Klout lets you measure in- fluence across several platforms like Google+, Facebook and Twitter. So- cialMention is another tool that will inform you about the general sentiment and also who is saying what. Oktopost is another such tool with special focus on LinkedIn, it tells you among other things which posts created a conversation and so on.
Turn Data into Informa- tion
Start creating links be- tween data and try to
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translate raw data into a measurable outcome for your activity. For example, the re- lationship between the num- ber of likes and increased traffic to your site can be measured. Similarly, the in- crease in traffic to your site related to the additional reve- nue can easily be measured. Keep an eye out for trends, and see if the traffic to your site increases after you made a post. Always remember that a share of your post or tweet is more valuable than a like or comment because that is making you reach beyond your page, flooding others newsfeed and generating possible traffic back to you.
Having quantitative results related to your social media marketing campaigns will help you refine your strate- gies and will allow you to gain the most out of your campaigns. Use the methods discussed in this blog post and send us feedback re- garding your experiences. We look forward to hearing from you.
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