nnections
The CCE also featured a variety of panel discussions on the connected car, the Splunk Fastpitch featuring four tech entrepreneurs, a networking lunch and several press conferences.
Panel Discussions To address the budding emergence of the connected car and what it means for the future of in-car infotainment, several panel discussions took place during the one-day event. The first panel, titled “In- fotainment Standard Time – One for All or Every Automaker for Themselves?”, ad-
dressed the concern of industry cohesion and the specific direction the medium could take in the coming years. The panel was moderated by CNET Editor at Large Brian Cooley. Panelists included Phil Abram, chief infotainment officer for General Motors; Derek Kuhn, VP of sales and marketing at QNX Soft- ware Systems; Joel Hoffman, automotive strategist with GENIVI; Alan Ewing, president and executive director of Car Connectivity Consortium; Charles Koch, manager of new business development at American Honda.
The seminar began with an explana- tion by Cooley of why cars are connected in the first place. There are four main categories a driver will use while behind the wheel, according to Cooley: commu- nication, navigation, entertainment and telematics. Further, he stated that great technology encompasses several con- cepts: it’ s transparent, intuitive, intimate, constant, and offers many platforms for seamless availability of experiences. The main question before the panel was whether all cars should be integrated with the same technology by automakers
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