Making Con
Te LA Auto Show’s Connected Car Expo provides direction for the future of the automotive segment
WORDS BY TED GOSLIN T 18 Mobile Electronics January 2014
he LA Auto Show has been a force in the automotive community since its inception in 1907, when it presented 99 cars on the floor of a downtown skating
rink. Since then, auto manufacturers have used the event, now located at the Los Ange- les Convention Center, to showcase concept cars, the latest automotive technology and the coming years’ consumer vehicles. Last year, show director and technology
expert Doug Newcomb instituted the Con- nected Car Expo, a high-level idea exchange for both the in-car technology and auto- motive industries, to create a buzz among
industry insiders and the media alike. The purpose of the event, previously known as the Advanced Technology Showcase, is to demonstrate where new in-car technologies are headed and to bring together aftermar- ket and OEM technologies and their repre- sentatives for a sharing of ideas. With a look and feel that represented both innovation and excitement towards the unknown, the event showcased a multitude of vendors, including familiar names such as Sprint Velocity and Verizon Telematics, and newer companies like Parkopedia and Bite Interactive.
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