Britons are cutting back on holidays abroad, but compensating with short breaks and day trips in the UK
a relatively affordable opportunity for consumers to escape from the daily grind of scrimping, such as the cin- ema, performing arts, music concerts, and spectator sports. Many of these activities are treats which people have rewarded themselves with in order to compensate for cutbacks in other areas, such as short breaks abroad. The losers are likely to continue to be those sectors which are being impacted by longer-term demographic and life- style trends as well as the shorter-term impact of economic recession, such as nightclubs and bowling. Health and fi tness clubs and leisure centres and swimming pools seem certain to come under further pres- sure as a result of competition from a growing range of online tools and apps which allow consumers to moni- tor, measure, compare and share their fi tness levels. The sports equipment market, meanwhile, looks set to feel the heat from a continuation of the trend back towards less expensive out- door sports such as running.
ISSUE 3 2013 © cybertrek 2013
Michael Oliver Senior leisure analyst, Mintel
How did you become interested in statistics and data? I started off at Mintel, monitoring the newspapers and trade press, before being sent on a CAM Foundation training course to learn more about research and marketing. This gave me the opportunity to start working on Mintel reports and over the years I’ve built up a specialism in leisure.
What do you like most about your job? It sounds corny but it’s the people I work with. Mintel is such a friendly company and I think it’s one of the reasons why employees stay for such a long time. I also like the fact that I’m able to write about a lot of the activi- ties I enjoy in my leisure time.
Have any of the fi ndings of the Mintel British Lifestyles report surprised you?
The response to the question about how Britons would spend a Lottery windfall of £1,000 surprised me.
Read Leisure Management online
leisuremanagement.co.uk/digital 73
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84