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WINE TOURISM


Pedro Vivanco (centre) with sons Rafael (left) and Santiago Vivanco


Dinastia Vivanco Museum of Wine Culture Briones, Rioja, Spain


O


pened by King Carlos in 2004, the Dinastia Vivanco Museum of Wine Culture is located


just south of the medieval village of Briones in the Rioja region, 80km south of Bilbao in Spain. It sits alongside the Vivanco Bodega in an expansive and especially created land- scape overlooking the broad sweep of the Rio Oja Valley and countryside. It’s a modern complex, housing and interpreting all facets of wine making.


Outside is the Bacchus Garden, with one of the world’s biggest collec- tions of different grapes compiled by the Vivanco family, owners of one of Rioja’s leading wine companies. The Vivanco family established the not-for-profi t foundation that owns and manages the museum as a “means to give back to wine what wine has given the family”. The 9,000sq m museum was conceived by architect J Marino Pascual as an ‘entire journey’ through the story of wine.


Its fi ve permanent exhibitions are spread over four fl oors, and include Birth, Growth and Maturity – The Vine; Keeping the Essence – Wine making; The Bodega – its organisation, pro- cesses and work; Wine: The Art and the Symbols; Open, Serve and Drink: The Protocols of Enjoying Good Wine. The complex also includes a tem-


The museum features interactive displays to help bring winemaking to life 54 Read Leisure Management online leisuremanagement.co.uk/digital


porary exhibition gallery, conference rooms, an archive centre, a restaurant and café, a collection of wines of the Vivanco Winery, a shop and a themed children’s play area. Visitors can also visit the main cellars of the Bodega. The restaurant is a celebration of excellence in Rioja cuisine, and pro- vides views of the Bodega and the Cantabrian Mountains. This is a complex that works well in its setting, making the most of the landscape and complementing the village of Briones that it faces. The ambiance both inside and out- side is one that encourages visitors to slow down, to spend time savour- ing the place, its history and the spirit of good wine. Partly this is achieved by the volume of space, the use of spaces and partly through the clever movement of visitors through different styles of exhibitions and lighting.


ISSUE 3 2013 © cybertrek 2013


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