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www.worldleisurenews.com Flagship studio for Pure Yoga
Pure Yoga, part of the Pure Group in Asia, is set to open a new, 930sq m yoga studio in central Hong Kong in August – its sixth site in Hong Kong, and 12th for the group. T e new studio will off er yoga programmes
in fi ve main class categories: hot yoga, hatha and vinyasa, therapeutic and healing, stylistic and themed, and ‘other’, which includes yoga for special populations such as pre-natal. It is the fi rst Pure Yoga location to off er new
feature classes: Wall Rope Yoga, using a yoga wall system with ropes, pelvic swings and bars to enhance extension in the various poses; and Yoga for Athletes, designed to enhance athletic performance, assist recovery, focus the mind and improve endurance. Private yoga classes using a pilates reformer will also be available. The studio will also launch a new food
concept, Nood Food, providing 100 per cent organic, ready-to-go nutrition: superfood smoothies and a raw food menu. Martina Lee, Pure Yoga’s country manager
for Hong Kong, says: “T is will be the fi rst Pure Yoga location to off er a holistic programme
Problems still dominate Portuguese market
The total number of gym members in Portugal rose 15 per cent in the fi rst quarter of 2013 compared to the same period last year, according to data from the third industry barometer conducted by local trade association AGAP. However, 30 per cent of clubs reporting
growth in customer numbers failed to report revenue growth. And across the country, 76 per cent of respondents observed a decline in gross turnover (including VAT) – an average drop of 23 per cent. Nevertheless, the study suggests the sector
T e Pure Yoga studio in Hong Kong will off er yoga practice, healthy food and meditation under one roof
that covers yoga practice, diet and meditation all under one roof.” T e Pure Group encompasses fi ve Pure Yoga
studios, fi ve Pure Fitness centres and two Pure Dining locations in Hong Kong. T ere are also Pure Yoga studios and Fitness centres in Singapore, Taipei and New York.
New urban centre planned for Cairo
Two new hubs have been created to the east and west of Egypt’s capital Cairo and there are plans to develop these hubs with massive infrastructure projects. Kn own simp ly as
Westown and Eastown, the multi-use development is projected to cost EGP25bn (£2.73bn, €2.73bn, US$3.57) and is being developed by Egyptian real estate com- pany, Sodic and Lebanese developer, Solidere. Westown will cover a 1.2m
T e hotel has a castle play area and treasure hunt
Legoland hotel opens at California resort
Legoland has offi cially opened the new hotel at its resort in Carlsbad, California. T e 250-room, three-storey hotel has
been developed in response to guest feed- back that it takes more than one day to explore the resort. Construction began in 2011 and the hotel
opened in April ahead of its summer 2013 schedule. It caters for children aged two to 12 and their families, off ering adventure and pirate room themes. T ere are more than 3,500 Lego models throughout the hotel. Details:
http://lei.sr?a=y8D9l
T e multi-use project will include hotels, spa and retail facilities
sq m (13m sq ſt ) site in Skeikh Zayed/Sixth of October City, while Eastown will be built on 860,000 sq m (9.2m sq ſt ) of land in Kattameya/New Cairo. T e current masterplan for Westown sees the development of seven neighbourhoods
with residential, commercial, retail and enter- tainment as well as hospitality components. Westown will be home to seven hotels
off ering over 1,500 rooms and serviced fl ats. Details:
http://lei.sr?a=y7L8v
Disney brings in age limit to its theme parks
Disney has introduced a policy whereby all children under the age of 14 visiting its theme parks must be accompanied by an adult. If a staff member sees a guest who appears
to be younger than 14, without someone who is older, they will engage in conversation to
ISSUE 3 2013 © cybertrek 2013
establish whether the individual is there alone. T e parent or guardian of any underage child will be contacted. T e age of 14 was decided as organisations dealing with child welfare deemed this the appropriate age. Details:
http://lei.sr?a=h5N7G
Corporation Fitness launches VivaSlim
Corporation Fitness in Lisbon, Portugal, has launched the VivaSlim programme. T e 2,500sq m club, whose membership
is typically aged 25 to 40 years, charges an average of €52 a month; VivaSlim will be charged as a premium add-on. With personal training already
accounting for 20 per cent of revenues, co-founder and director Sandra Caldeira believes there is an upsell opportunity among existing members, as well non- members through referrals and publicity.
Read Leisure Management online
leisuremanagement.co.uk/digital 11
as a whole may have recovered 60,000 lapsed customers in Q1 2013; around 100,000 are thought to have lapsed during 2011–2012.
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