HOSPITALITY
The 17sq m guest rooms have been designed to look much bigger
in Berlin in March. One thing was clear from the feedback – the rooms don’t feel 17 square metres, and nothing in the room feels budget, because of the qual- ity of the product and the way it has been laid out.”
The spacious feel has been
achieved in several ways, says Jackson. “As part of our research, we asked our target audience what was important to them and what wasn’t. One thing they said they didn’t need was a closet – the average stay in our hotels will be 1.5 days, and people don’t tend to unpack in that time. So we’ve got rid of the closet and put in hooks with hangers, with a feature wall behind them, which immediately gives us a lot of space.”
The beds rest on a solid piece of
wood, making them appear to be fl oat- ing. “This means that you can put your suitcase underneath the bed, and it also gives you a lot of leg room and a sense of space,” says Jackson. They have also dispensed with tra- ditional desks, choosing instead to build a glass work counter into the wall, and the bedside tables are also glass counters. “Everything is off the ground, which makes the room feel spacious,” says Jackson. As for
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The lobbies will feature lots of different spaces for people to relax in. Free WiFi will be available throughout the hotel
the design of the rooms, it will be “Scandinavian, very sexy, very mod- ern.” They will all feature 43 inch tvs.
SELF SERVICE Another way that costs are being reduced is by keeping staffi ng to a minimum. Food and drink will be avail- able to guests 24 hours a day, but it
Read Leisure Management online
leisuremanagement.co.uk/digital
will all be self-service. “We’ll offer a continental break-
fast, a range of options for lunch and dinner including soups, salads, meat courses and deserts,” says Jackson. “You pick the food you want, go to the ‘fi x it station’ with a set of microwaves to heat your food, help yourself to tea and cof- fee or alcoholic drinks.”
THE LOBBY The lobby will be a key space in the hotels. “From our research, we learned that millennial travel- lers are wildly self-suffi cient, but still want a chance to connect with each other in inviting social spaces, in person or digitally. We want people to hang out in our lobbies – a 170 room hotel will fea- ture around 120 seats in the lobby. It will have different spaces, including one with a fi re where you can lounge.” The lobby will also feature a digital
wall made up of six to nine screens, all showing different content. Guests will be able to listen to what’s hap- pening on a particular screen via Bluetooth on their mobile phones. Jackson is convinced that Moxy will give millennials exactly what they’re looking for. "We're extremely confi dent about this brand,” he concludes. ●
ISSUE 3 2013 © cybertrek 2013
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