In order to raise funds and promote themselves, 826 National centres feature innovative stores


spelling and superheroes Pine says: “What’s


Each year at their thinkAbout event, Pine and Gilmore choose one standout business as the recipient of their annual EXPY award to honour their exceptional contribution to the client experience. Last year it was awarded for the fi rst time to a non-profi t organisation called 826 National. The business is a network of eight writing and tutoring centres that help under- resourced students aged 6 to 18 explore their creativity and improve their literacy.


interesting is the planners stopped them opening up their fi rst tutoring business in a retail zone, so their answer was to put up a fun little store in front of it. Their fi rst was a Pirate Supply store selling hooks and eye patches and wooden legs. Every place they go now they open up a store. In Brooklyn, there’s a Superheroes store. It also helps take away some of the stigma of kids having to walk in for extra tutoring.”


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