TOURISM


Tourism Ireland launches new app for visitors


Tourism Ireland has launched a new app for iPhones and android devices called Gathering Gestures, which aims to boost the international visitor experience. T e app off ers a wide variety of ‘gestures’


to ensure visitors to Ireland get more from their holiday. It has gone live - on the inter- national app store - and is free for people around the world to download before they arrive. Details: http://lei.sr?a=R4I8Z


Despite the improving econ- omy, more than a third of Britons are still opting to stay in the UK for the holidays as a way of saving money. The figure comes from


a consumer survey com- missioned by marketing group Webloyalty and undertaken by research specialists Conlumino. The survey found that 35


per cent of people will not be taking a summer holi- day abroad this year, with 20 per cent of people cutting down on the overall number of holidays taken throughout the year. Of those who still plan on taking breaks,


have taken action to save money on their lei- sure activities, as economic pressures have put


T e campaign is attracting more people to the UK


VisitBritain campaign brings in £200m of spend


Latest fi gures from VisitBritain show that Britain’s global appeal as a tourist desti- nation is benefi ting from its £25m image campaign, resulting in a potential £200m of additional visitor spending in the UK over the next two years. VisitBritain found that the Great Image tourism campaign – which targeted 14 major cities in nine countries – is performing well on the international stage, especially when benchmarked against competitor tourist boards. Great tourism activity aimed to achieve high levels of ‘reach and recall’ – 72 per cent of the audi- ence in target cities recall seeing the Great campaign. Details: http://lei.sr?a=k4E3U


Yearly tourism spend reaches £19bn


Tourism spend in the last 12 months has reached a record-high, fi gures from the Offi ce for National Statistics (ONS) have revealed. In the year to the end of March 2013, tourism spend reached £19.01bn; a 5 per cent increase year-on-year and the fi rst time the £19bn mark has been broken. T is data is part of the ONS International


Passenger Survey which collects infor- mation on passengers entering and leaving the UK and reports monthly. Details: http://lei.sr?a=7d0W2


20 Britain’s gardens bring in £7.8bn revenue


New research released this month has revealed that £7.8bn is spent by tourists enjoying parks and gardens in the UK each year. The study, conducted by


VisitBritain, identifi ed that of the 31 million visitors that come to Britain every year, around a third (11.1m) visit a park or garden. More than 40 per cent of


those under-35 are likely to visit a park or garden, com- pared to 33 per cent of visits coming from those aged over 35. People are much more likely to visit gardens, unsurpris- ingly, during the summer months, with four million of the annual tally coming between the months of July and September. Recent post-2012 Olympic Games research also shows that 75 per cent of respondents


More than 40 per cent of visitors under-35 are likely to visit a park


across the world said that the Games cover- age made them want to venture out to visit other parts of the country. In a separate question, 70 per cent of peo-


ple said that following the Olympics, they agreed that Britain had a ‘lovely countryside’. Details: http://lei.sr?a=O1V4M


Inbound tourism fi gures still on the increase


T e number of foreign tourists arriving to the UK has increased during 2013 - with analysts attributing the growth to increased interest in Britain as a destination following the 2012 Olympic Games. A report from the Offi ce for National Statistics (ONS) shows that visits to


Read Leisure Management online leisuremanagement.co.uk/digital


the UK from countries outside of Europe and North America continue to rise in line with the pattern seen in 2011 and 2012. To date there has been a nine per cent


increase in visits from these countries. Details: http://lei.sr?a=q8B4a


ISSUE 3 2013 © cybertrek 2013 Most Britons see a domestic break as off ering good value for money


over half will be changing their holiday hab- its in order to save money. In total, some 44 per cent of consumers


constraints on household budgets. However, even in the present economic climate, fi gures indicate that people still consider taking holi- days to be an important part of life. Guy Chiswick, managing director of


Webloyalty UK and Ireland said: “It is clear that the recession has made us more cautious about spending on holidays.”


POWERED BY www.leisureopportunities.co.uk Staycation trend still strong


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