PROJECT PROFILES
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WTS INTERNATIONAL REPORTS ON ITS CONSULTANCY PROJECT FOR HARMONY
SUPPLIER: WTS INTERNATIONAL THE PLACE TO BE
CLIENT: HARMONY, FLORIDA, US S
ince 2008, Harmony Development, whose parent company is Starwood Capital Group, has commissioned WTS International – one of the world’s largest leisure consulting and management
firms – to manage day-to-day lifestyle operations, including programming for all ages and integrating lifestyle into the sales and marketing process to increase the sales of homes. Harmony FL is an award-winning, green-certifi ed residential
community located outside of Orlando, Florida, US (www. harmonyfl .com). It offers over 1,000 acres of freshwater lakes, 13 miles of natural hiking trails and a championship golf course, all within one luxurious setting. Facilities include: a retail centre with a grocery store, doctor’s surgery, wine bar, nail salon and multiple dining options; schools; and a community garden. There are also two community pools, boats that are free for
residents to use, multiple parks, playgrounds and dog-walking areas. Harmony offers a wide array of lifestyle activities – such as yoga, movie nights, resident mixers, coffee socials, resident trips and sailing instruction – as well as a dynamic social scene for people of all ages. In addition to the daily lifestyle activities, WTS works
with the developer to plan and execute three large-scale festivals a year at Harmony. Harmony is a Dark Sky Compliant Community, which means the streets and homes have low- level outdoor lighting to allow for a clearer view of the night sky. The Dark Sky Festival is therefore the community’s signature festival – an evening event featuring a large number of telescopes for public viewing, a variety of speakers, planetarium shows, space and astronomy displays and much more.
Harmony has 1,000 acres of freshwater lakes
Since WTS started to work with Harmony on the Dark Sky
Festival, attendance has increased by over 700 per cent. Other festivals include the two-day Harmony Arts and Music
Festival and the Harmony Winter Carnival, where snow is shipped in to the town square of Harmony, along with snow slides, games and music. Nevertheless, Harmony was keen to bring even more
weight behind its stated ambition of being “not just a place to live, but a way to live”. WTS International therefore came on-board through its COMMUNITYlife™ and RESORTlife™ divisions, which provide clients with services that support the development and execution of innovative lifestyle programmes, concierge services and leisure amenities management. Part of the COMMUNITYlife offering is the WTS Lifestyles
360º – a signature programme offered exclusively to WTS- affi liated properties. This provides the structure, systems and resources to create a wide variety of programmes, lifestyle activities and events for community residents of all ages and interests. WTS Lifestyles 360º incorporates a comprehensive menu of programmes in specifi c categories, including fi tness and wellness, concierge, aquatics, spa, sports, youth and teen programmes, camps, life enrichment, social programmes, tennis and outdoor adventure. “Our company is engaged by residential developments,
hotels and resorts, private clubs and real estate projects worldwide to create activities and programmes that will spark an enthusiastic response and participation from residents, guests and private club members,” says Kellie Corbin, VP of recreation & leisure at WTS International. “The services we can provide include operational reviews, concept and brand development, planning and design assistance, pre-opening services, and daily management including staff solutions.”
Harmony: ‘Not just a place to live, but a way to live’ For more information:
www.wtsinternational.com 74 Read Health Club Management online at
healthclubmanagement.co.uk/digital June 2013 © Cybertrek 2013
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