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Rick Stollmeyer CEO MINDBODY


s technology a threat or a lifesaver? At MINDBODY we see technology as a solution – a medium that takes

over the nitty-gritty aspects of running a business and frees up staff so they can do what they’re really meant to do: spend time face-to-face with clients. The question we ask ourselves is

‘where do staff really belong?’ Should instructors be hovering over paper, taking attendance before class?

Or should they be greeting clients, preparing equipment and welcoming new students while technology tracks attendance with a card swipe? Should managers be manually

calculating payroll for three hours at their desk at the end of the week? Or should they be providing face-to-face feedback to employees as technology prints payroll reports in three seconds? Technology, as we see it, makes

businesses more personable – it complements staff rather than replacing them. With mobile management and credit card processing as the next big thing, the chance for improved staff-to- client interaction are exponential.

“It’s no secret that people are accessing social networking sites and content via their smartphones like never before. Gyms have a golden opportunity to tap into this”

Simon Withey VP of business development Cybex international


Are you missing a great opportunity to support your local business and employer needs in partnership with Active IQ?

If so, come along to one of our information sessions in June on how you can utilise your Adult Skills Budget.

• 17th June in Coventry • 27th June in London

/activeiq @active__iq T: 0845 688 1278 E:

Active IQ

e live in exciting times, with technology moving at a breakneck pace. It’s changing

every aspect of our lives: how we communicate, shop, learn and find our way to our destination. Technology can help us fi nd our way in

fi tness too. It helps club owners manage their assets (their equipment, staff and members) and can also help members manage their exercise experience. But introducing technology just to be

techy isn’t necessarily a good thing if it’s not improving a member’s experience or helping club owners manage their businesses. The question is: how much technology is too much technology for your business and your members? The Manhattan Club in Vienna,

Austria, is a great example. It has around 5,000 members with a reported 90 per cent retention rate – and no technology. How do they do it? Simple: they focus on delivering outstanding customer service to their members. In an industry where trends drive

much of the demand, we need to carefully evaluate the options available to us and make sure the impact of any added technology is consistent with the promise of an improved user experience.

Andrea Bianchi MD Technogym UK


echnology will never replace the human touch. Social interaction is proven to be of immense benefit to

one’s emotional and physical health, and one-to-one contact within the gym is absolutely here to stay. It’s no secret that people are accessing

social networking sites and content via their smartphones like never before. People want to be connected wherever they are. Gyms have a golden opportunity to tap into this, taking the gym experience beyond its physical boundaries and connecting with existing and potential members in these arenas. To allow operators to do this, our

solutions include interactive consoles like VISIOWEB and UNITY, which provide end users with an entertaining and connected training experience. Used with ready-made business applications such as Technogym’s Coach and Challenge Apps, operators and trainers can track members’ exercise data and can motivate, inspire and challenge them to achieve their goals. They can also keep in touch with them both inside and outside the gym via the mywellness cloud website and mobile apps. The correct role of technology is not

to replace but to enhance the roles of facility managers and trainers.

June 2013 © Cybertrek 2013


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