This page contains a Flash digital edition of a book.
SOFTWARE


Rick Stollmeyer CEO MINDBODY


I


s technology a threat or a lifesaver? At MINDBODY we see technology as a solution – a medium that takes


over the nitty-gritty aspects of running a business and frees up staff so they can do what they’re really meant to do: spend time face-to-face with clients. The question we ask ourselves is


‘where do staff really belong?’ Should instructors be hovering over paper, taking attendance before class?


Or should they be greeting clients, preparing equipment and welcoming new students while technology tracks attendance with a card swipe? Should managers be manually


calculating payroll for three hours at their desk at the end of the week? Or should they be providing face-to-face feedback to employees as technology prints payroll reports in three seconds? Technology, as we see it, makes


businesses more personable – it complements staff rather than replacing them. With mobile management and credit card processing as the next big thing, the chance for improved staff-to- client interaction are exponential.


“It’s no secret that people are accessing social networking sites and content via their smartphones like never before. Gyms have a golden opportunity to tap into this”


Simon Withey VP of business development Cybex international


W


Are you missing a great opportunity to support your local business and employer needs in partnership with Active IQ?


If so, come along to one of our information sessions in June on how you can utilise your Adult Skills Budget.


• 17th June in Coventry • 27th June in London


/activeiq @active__iq


www.activeiq.co.uk T: 0845 688 1278 E: zoe@activeiq.co.uk


Active IQ


e live in exciting times, with technology moving at a breakneck pace. It’s changing


every aspect of our lives: how we communicate, shop, learn and find our way to our destination. Technology can help us fi nd our way in


fi tness too. It helps club owners manage their assets (their equipment, staff and members) and can also help members manage their exercise experience. But introducing technology just to be


techy isn’t necessarily a good thing if it’s not improving a member’s experience or helping club owners manage their businesses. The question is: how much technology is too much technology for your business and your members? The Manhattan Club in Vienna,


Austria, is a great example. It has around 5,000 members with a reported 90 per cent retention rate – and no technology. How do they do it? Simple: they focus on delivering outstanding customer service to their members. In an industry where trends drive


much of the demand, we need to carefully evaluate the options available to us and make sure the impact of any added technology is consistent with the promise of an improved user experience.


Andrea Bianchi MD Technogym UK


T


echnology will never replace the human touch. Social interaction is proven to be of immense benefit to


one’s emotional and physical health, and one-to-one contact within the gym is absolutely here to stay. It’s no secret that people are accessing


social networking sites and content via their smartphones like never before. People want to be connected wherever they are. Gyms have a golden opportunity to tap into this, taking the gym experience beyond its physical boundaries and connecting with existing and potential members in these arenas. To allow operators to do this, our


solutions include interactive consoles like VISIOWEB and UNITY, which provide end users with an entertaining and connected training experience. Used with ready-made business applications such as Technogym’s Coach and Challenge Apps, operators and trainers can track members’ exercise data and can motivate, inspire and challenge them to achieve their goals. They can also keep in touch with them both inside and outside the gym via the mywellness cloud website and mobile apps. The correct role of technology is not


to replace but to enhance the roles of facility managers and trainers.


June 2013 © Cybertrek 2013


CONTACT


US TODAY to book your place!


ACTIVE IQ INNOVATION CODE EVENTS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84