This page contains a Flash digital edition of a book.
Virtual classes won’t replace live classes, but do offer added fl exibility


“It may be that, at the beginning, members need more hand-holding by staff; once they feel more comfortable in the gym, technology can step in”


Paul Byrne President Precor


O


ur view is that technology will enhance the exerciser experience, making gym staff


and the services they provide more relevant than ever. Operators will see the benefit of members who are more engaged and motivated to work out more frequently. We’re seeing this now with Preva


Networked Fitness: exercisers who have signed up for Preva personal accounts and set weekly goals are working out, on average, one day more per week than those who don’t. By focusing on realistic goals, monitoring progress and offering rewards for goals reached, Preva is also encouraging even non-exercisers to take


June 2013 © Cybertrek 2013


their fi rst steps into physical activity. That represents a growing audience who will seek out additional services in the gym, from PT to group classes to body fat testing – many of which can also be promoted via networked technology. This kind of use of technology doesn’t


infringe on the role of a staff member: it signifi cantly enhances their ability to connect with exercisers and help them reach their goals. That said, I believe we need to


segment our members more effectively. We need a better understanding of their fi tness life phases, and the specifi c needs they have at each lifestage, and segment according to these. It may be that, at the beginning, members need more hand- holding by staff; once they feel more comfortable in the gym environment, technology can step in and play an even more signifi cant role in guiding them towards achieving their goals.


Preva has been designed to enhance the member’s exercise experience


Read Health Club Management online at healthclubmanagement.co.uk/digital 43


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