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Rexona Portugal and Clube VII: Driving participation


Members pay for days they don’t attend the club


With the aim of promoting exercise, the deodorant brand Rexona and the Portugese health and fitness Clube VII have joined forces to reward motivated athletes. Launched in May and with a limited


Over 94,000 people attended this year’s FIBO, which took place in its new location of Cologne, Germany Event schedule: Spring 2013 recap


Aſt er IHRSA 2013 in Las Vegas, the spring event season featured the mother of all European events – FIBO – which recorded 94,000 attendees in its new location in Cologne, Germany. I also had the pleasure of attending the following national events: First AVV Seminar in Istanbul, Turkey,


on 27 March. Similar events are planned for other Turkish cities. Sixth Credi Care Conference on 4–5 April


in Oslo, Norway – the country’s biggest industry event of the year.


Events diary Visit www.ihrsa.org/calendar


20 June 2013 Measuring Member Loyalty: Benchmarking Your Club Using IHRSA Research (Webinar)


5–7 September 2013 14th Annual IHRSA / Fitness Brasil Latin American Conference & Trade Show – São Paulo, Brazil


17–20 October 2013 13th Annual IHRSA European Congress – Madrid, Spain


12–15 March 2014 The 2014 IHRSA International Convention and Trade Show – San Diego, California, US


June 2013 © Cybertrek 2013 Second Ceska Fitness Komora Annual


Conference in Prague, Czech Republic, on 19 April. T e newly formed Czech fi tness association focused on co-operation between fi tness and medical sectors as its main topic. Benefi t Partner Event on 23 April in


Warsaw, Poland. Benefi t Systems is the leading corporate benefi t provider in the country, with 80 per cent of clubs as clients. DHFO Annual Conference in


Copenhagen, Denmark, on 22 May. FitExpo Posnan in Poland, 24–26 May.


Kids on track for a heart attack


Do you know how old your kids’ arteries are? It’s an important question as scientists increasingly discover links between healthy habits in childhood and risk of heart disease later in life, and growing concerns about the cardiovascular health of overweight children. A new study, reported in The Wall Street


Journal, suggests there is a simple way to assess a child’s arterial health. The calculation is the ratio of triglycerides to HDL, or good cholesterol – easily determined from a standard cholesterol blood test. In the study, based on nearly 900 children and young adults, researchers at Cincinnati Children’s Hospital Medical Center found that the higher the ratio, the greater the likelihood a child would have stiff and damaged arteries. The good news is that doctors believe health can be restored to young people’s arteries with regular activity and a healthy diet.


number of entries, the Rexona Clube VII Plan is a plan in which each participant pays only for the days they do not attend the gym. The full implementation of the plan, which means daily visits lasting for at least an hour, will not involve any cost to the participant. However, each day of non- attendance will cost €3, with a maximum monthly cost of €60 per participant. The Rexona Clube VII Plan, implemented


by agency Torke + CC, has a minimum participation of three months. Participation is on a first-come, first served basis.


IHRSA Store’s spring sale ends on 30 June


There’s never been a better time to build your business library. Until 30 June 2013, save 15 per cent when you spend US$50 or more at the IHRSA Store sale. Popular items include: The 2011 IHRSA International Report, Profiles of Success, The IHRSA Health Club Consumer Report, and IHRSA 2013 convention recordings. Visit www. ihrsa.org/store and enter the promo code SPRING2013FS for the 15 per cent discount. Questions? Contact store@ihrsa.org


About IHRSA


Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. To learn how IHRSA can help your


business thrive, visit www.ihrsa.org Locate a quality IHRSA club at www.healthclubs.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 21


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