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“PEOPLE GET CONFUSED ABOUT TRUSTS, SAYING THEY’RE NOT FOR PROFIT. WE’RE NON-PROFIT DISTRIBUTING, BUT ABSOLUTELY ARE ABOUT PROFIT”


(Clockwise from top) Mytime’s MEND kids’ nutrition and physical activity programme educates the whole family, while the trust’s golf division aims to reduce the barriers to participation among young people by offering free club rental


“So our organisation has certainly


expanded signifi cantly in recent years, moving beyond leisure into golf and health, with an annual turnover of £40m. But as CEO I’ve done some very simple things: I’ve built on the strengths of the existing people and the strengths of the company, and I believe we’ve taken logical next steps rather than giant leaps in the dark.”


Partnership work It’s clear, speaking to Price, that it’s the health division that particularly excites him at this stage: “Health is the real


June 2013 © Cybertrek 2013


growth sector for us and a key focus going forward. Leisure is a mature market that’s already well covered, while health is an emerging opportunity.” He continues: “Some of our health


programmes are run through our own leisure centres: our HeartSmart programme, for example, for those who’ve had a heart attack or cardiac event, and our long-standing GP referral scheme, into which 56 local GP surgeries now refer. But our model is broader than that. It’s about working with community partners and stakeholders to deliver our services in


the community. While Mytime Leisure is very much centred on the Bromley area, with leisure centres operated on behalf of the local council, Mytime Health operates across the UK. “We currently have around 60


contracts, from Cambridgeshire to Norfolk and Waveney to several London boroughs. Outside of England, we operate the MEND contracts in Wales and Scotland. And I think, with the reforms that are going on in the NHS at the moment, we're very well positioned to grow further. It’s about looking at selective opportunities that


Read Health Club Management online at healthclubmanagement.co.uk/digital 31


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