PROJECT PROFILES
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE TRACKING ACTIVITY IN-CENTRE AND OUT: ASPIRE TAKES ON THE MYZONE SYSTEM SUPPLIER: MYZONE CLIENT: ASPIRE SPORTS & CULTURAL TRUST A
spire Sports and Cultural Trust is a charitable trust working across Gloucestershire, which operates three facilities: GL1 Leisure Centre, Oxstalls Tennis Centre and Xpress Fitness Cheltenham.
The trust has some 3,500 fi tness members across its three
sites and wanted to improve its interaction with members to boost retention. It wanted a tool that would allow staff not only to engage more with members, but also have meaningful conversations about their activity and progress. In addition, as a not-for-profi t organisation, being able to
accurately measure the impact of all exercise programmes – including community obesity and health projects that operate outside of the facilities – was critical for securing future funding. With three funding applications pending for community health projects, the need for accurate and independent data proving the value of exercise intervention had never been greater. Working with Big Wave Media as part of a wider member
interaction and retention strategy, the trust decided to invest in MYZONE, a heart rate-based system that uses wireless and cloud technology to monitor physical activity that takes place both in and outside of its centres, from jogging to golf. To get the project rolling, all 250 of Aspire’s staff were given
a MYZONE physical activity belt in December 2012. The belt, which is worn during all concerted physical activity, has a memory chip that stores up to 16 hours of activity performed away from the centres. The data is automatically and wirelessly uploaded when the wearer comes into one of the centres, within range of a MYZONE console. The belt was a hit with staff, who started competing with
one another in their day-to-day activities to burn calories and earn effort points: the system rewards effort rather than
MYZONE tracks everything from jogging to tennis
fi tness, with points accumulated for every minute of activity users spend in the fi ve effort (intensity) zones based on their maximum heart rate. More effort means more points earned. Encouraged by the success of the staff trial, Aspire went live
with the system in January 2013, with more than 500 members enrolling in the scheme. MYZONE consoles and plasma screens were installed in various locations throughout each of the three Aspire sites – including the gym, group exercise and group cycling studios – to allow members to monitor their effort during exercise. The system has been particularly popular in the cycling studios, where members can compete against each other during class and instructors can monitor how much effort each member is making. Among the most surprising advocates are the
toning centre members, with an average age of over 65. It has also proved popular with tennis players. To ensure members can measure all of their
activity, Aspire has linked MYZONE to Swimtag, a training aid and monitoring system that tracks members’ progress in the swimming pool including the number of lengths, stroke rate and stroke type. The trust aims to have three-quarters of members
using the system by the end of this year, as well as 25,000 belts in use in the wider community.
The MYZONE system awards points linked to heart rate zones March 2013 © Cybertrek 2013 For more information:
www.myzone.org Read Health Club Management online at
healthclubmanagement.co.uk/digital 77
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