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INDEPENDENT OPERATOR INDEPENDENT


Active4Less opens ninth club


Independently-owned budget gym operator Active4Less has opened its ninth club in Burnham, Buckinghamshire. Located at


the home


ground of Burnham Football Club, the new site spans 464sq m (5,000sq ft) and offers a gym floor with CV and resistance stations, a TRX functional training zone and exercise studios offering classes such as Zumba, boxercise and circuits. Strength equipment includes pieces from Star Trac’s Inspiration line, while cardio kit features Star Trac’s E-series range. The official Spinning programme from Mad


M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE


OPERA INDEPE


The new club is the first in the estate to be kitted out by Star Trac


equipment, as well as to roll out the official Spinning programme in all of the clubs. Active4Less opened its first gym in


Dogg Athletics will also feature on the class timetable, using Spinner NXT bikes. Burnham is the first Active4Less site to be


equipped with Star Trac kit. Following the installation, there are now plans to upgrade all Active4Less facilities with Star Trac


Stevenage in 1999. There are no contracts and the concept is based on monthly memberships, which cost £15.95. An annual payment of £17 is paid by each member, which is then re-invested into the club and spent on new equipment. Details: http://lei.sr?a=c9x8T


Cycling studio Cyclebeat makes debut


The new concept has been launched to offer riders a more inclusive and interactive cycling experience


A new cycling studio concept aiming to put a ‘hi-tech spin on the indoor cycling phenomenon’ launched in London last month. The Cyclebeat studio has a stadium-


style layout and a motivating performance Beatboard, designed to offer customers a more inclusive and interactive cycling experience than those offered by traditional gyms. The concept offers riders an experience


which starts the moment they log on to the studio website. Having decided which class they would like to attend, riders can reserve a particular bike just as they would when booking a seat on a plane. They will also be able to check out their instructor’s profile and


March 2013 © Cybertrek 2013


even listen to a sample playlist. Meanwhile, the club’s ‘Beatboard’ allows riders to see their performance streamed live onto a board at the front of class – although riders are only identified by their bike number, so there will be no ‘naming and shaming’. Cyclebeat was founded by two London


lawyers, Justin Crewe and Greg Allon – both passionate indoor cyclists – and is equipped by Keiser. Crewe says: “We love indoor cycling, but found the standard varied so much from gym to gym and class to class. We set out to create an indoor cycling experience that’s consistently brilliant.” Details: http://lei.sr?a=X6I5V


“We want to support clients wherever they may be in their health: from post-injury rehabilitation to fitness to sports-specific athletic development. With Keiser’s equipment we can train across this continuum whilst minimising the footprint it takes up. The pneumatic technology also enables us to build speed and power in our athletes, which traditional weight stacks cannot match. We are incredibly passionate about what we do and Keiser’s equipment provides us with the technology we need.”


Justin Buckthorp, Performance Director, Prime Health


Keiser UK Ltd 0845 612 1102


@KeiserUK www.keiseruk.com


FOCUS


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