This page contains a Flash digital edition of a book.
SSISA’s mission is to improve the health of all South Africans


integral to the provision of science in all that SSISA does.


Outside of the academically inclined research, there’s also a lot of applied research that’s either initiated within the research unit, or else specifi cally commissioned by the institute through the unit, to ensure the application of best practice and science in client management. This relationship extends through all aspects of the SSISA business: social responsibility programmes, high performance and wellness.


Was the institute based on any blueprint? It was the fi rst of its kind in South Africa. Despite researching similar facilities worldwide, the founders were drawn to the unique requirements of South African sporting life and culture. They designed a unique facility incorporating the interests of the broader medical, wellness and sporting industries. Industry-related tenants are also housed in the building and there are conferencing facilities.


What is SSISA’s philosophy? Our mission is to improve the sporting performance and health of all South Africans through the execution, dissemination and application of science. This requires a broad focus, from servicing wellness and performance needs, to the ongoing relationship with the research unit that provides the science behind everything we do. Disseminating information to the greater South African audience is a


March 2013 © Cybertrek 2013


It was the fi rst of its kind in South


Africa – a unique facility incorporating the interests of the broader medical, wellness and sporting industries


responsibility the institute takes seriously. Over the last three years, we’ve invested heavily in improving our web presence and social media, as well as providing workshops and lectures to specifi c populations and the general public. The institute, in conjunction with one of its key partners, also presents an annual Wellness and Fitness Convention in Johannesburg for the broader industry. This has shown remarkable growth over the 10 years it’s been in existence, and represents the largest gathering of the industry in South Africa to promote and share information.


How was the institute funded? At the outset, corporates in South Africa gave generous donations, wanting to invest in the future of South African sporting performances and general health. Now, SSISA generates revenues of approximately 50 million Rand (£3.5m) a year across the entire business. The commercialisation of the wellness


and fi tness centre was a big stepping- stone that assisted in the funding of


additional non-commercial programmes and activities. Commercial revenue makes up 70 per cent of the funding and sponsorship funding 30 per cent. The institute is a not-for-profi t company, so the emphasis is on using the funding we generate to push our non- commercial activity into the marketplace and communities. Our CHIPs programme (see below) is self-funded and there is a mandate for each of our business units to take on some level of social investment, which is all funded through SSISA. Our commercial partners/sponsors also play a crucial role, giving us the funding to allow additional projects to be delivered which are not commercially driven.


Tell us more about CHIPs For the last 15 years, SSISA’s Community Health Intervention Programmes (CHIPs) have been successfully entering into previously inactive communities, training leaders to facilitate sessions, monitoring progress, providing ongoing mentorship and eventually ensuring the long-term sustainability of the project.


Read Health Club Management online at healthclubmanagement.co.uk/digital 59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84