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health club management


Health Club Management is IHRSA’s European Strategic Media Partner


Public Affairs Media Partner VANGUARD


MARCH


Motivation in heart rate training p74


The groundbreaking Sports Science Institute of South Africa p58


ukactive’s benchmarking tool explained p24


Has pilates fallen off gyms’ radars? p50 READER SERVICES


50 Trending now? Pilates failed to appear in the ACSM’s top 20 trends for the third year running. Kate Cracknell asks why


54 Polarising nation Did the Olympics have any impact on participation levels among the general public? Mike Hill reports on the latest HAFOS fi ndings


58 Q&A Appliance of science The Sports Science Institute of South Africa’s Brent Walsh discusses the work of this unique facility


62 An untapped market Colin Milner outlines guidelines for operators that want to better cater for the older population


66 Local t ouch A round-up of community projects being delivered by sporta members in the north-west of England


March 2013 © Cybertrek 2013


70 fi tness-kit.net special Drinks New product launches from MiTonics and Britvic, and a rugby heroes campaign for Lucozade Sport


72 Show preview FIBO 2013 From the Ruhr to the Rhine, this year’s FIBO convention moves from its original base in Essen to Cologne in Germany


74 Staying upbeat The latest heart rate monitors are increasingly user-friendly – so how can operators best use the data they produce to improve motivation levels among members?


83 Lightweights The Champ or Cramp uphill ski race takes place in the Alps, and why rock, not pop, music is the fi rst choice for exercisers


Digital turning pages: See Health Club Management online healthclubmanagement.co.uk/digital


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