The 2013 Nuremberg Toy Fair takes place over January and February next year, and is already completely sold out. Tom Roberts previews the Fair, and takes a look at some of the companies exhibiting at it.
All the fun of the fair
T
Ernst Kick CEO Speilwarenmesse eG
Roger Sherman Patt Expo
he 2013 Nuremberg Toy Fair is sold out! Around 2,700 exhibitors from 60 countries will be waiting for an expected 75,000 or so visitors from virtually every country in the world. There
has been absolutely no sign of any reduction in demand from exhibitors, and there are waiting lists for several of the halls. Judging from the early take-up for entrance tickets – online purchase, following registration, is now available on
www.toyfair.de – attendance will be as strong as ever. What are the main reasons for this continuing Nuremberg success story? Roger Sherman from Patt Expo, who runs the UK office for the Nuremberg Toy Fair, said: “Well, firstly, it remains the largest and most international event for the trade. It is also a wonderful networking opportunity, where trends are set and business is done. It provides a window to the toy industry’s future, with close to a million products, 70,000 of them being shown for the first time. 800 of the exhibitors do not exhibit anywhere else and over 50% of the participants are not German.” Speaking about the preparations for the 2013
show, Ernst Kick, CEO of Spielwarenmesse eG, said: “We are busy putting our ideas for an inspiring International Toy Fair 2013 into practice. All the project managers are working towards making a spot landing at the start of the fair, because we don’t have a dress rehearsal here. Everything must fit right from the start.” Toy professionals note Nuremberg as one of
the toy industry’s most important gatherings in the world. It offers an excellent setting to find new contacts and meet existing business partners. In addition, the many knowledge- building events offered alongside the trade show enable visitors to gain an overview of the major trends and trading developments happening in the global toy industry. The International Toy Fair as a network, marketplace for new products and know-how provider is indeed far more than just a toy fair; it has also become something of a tradition that everybody who is anybody in the industry meets at Nuremberg. This year, the major theme of the fair is Toys 3.0 – the next generation. A special feature will examine and display the growing digitalisation of classical toys. Ernst Kick said: “Our children do not know a world without the internet. Toys are therefore not being so much replaced, as enhanced electronically with many new features. This provides manufacturers and traders with new sales arguments but also new challenges. Toy dealers can score big with the web- and technology-savvy target group if they know which classical toys are already expanding their functions to include smartphones, tablet devices, apps, consoles and more. In Nuremberg, exhibitors will be showcasing a variety of these iToys, as they are called, which feature digital and electronic components or virtual game worlds on a 300m² action area for Toys 3.0. This special show will also answer the question as to which iToys are shaping children’s way of thinking and playing now and in the future.
Nurembergpreview
“The Nuremberg Toy Fair provides a window to the toy industry’s future, with close to a million products, 70,000 of them being shown for the first time.”
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