world marketing
BinWeevils.com launches Christmas countdown campaign
Bin Weevils is marking the advent of Christmas with a cross-category campaign on
BinWeevils.com and in key kids’ media, as the brand puts weight behind its merchandising programme and its support for licensees.
BinWeevils.com’s Countdown to Christmas campaign launched at 9am on
Saturday 1st December 2012, inviting the two million kids who visit the digital social world each month to enter daily competitions for the chance to win toys, puzzles, rucksacks and more. The campaign will be supported by magazine advertising in seven key media
titles, reaching 2.6 million readers. Daily bulletins sent out to members will also invite kids to participate in the campaign. Each day at 9am from 1st to 24th December, a brand new competition will be posted for fans to enter, and a new winner announced every day. The campaign will culminate with a ‘superfan’ prize on Christmas Eve, including gifts from all licensees, plus 30,000 Mulch and 1000XP. Over 300 gifts from 11 licensees have been added to the prize fund, as well
as over 70 virtual prizes. Details of licensee products will be showcased to all competition entrants. Amelia Johnson, co-founder of Bin Weevils, said: “We are delighted to
work with our licensees to create this exciting cross-category campaign on
BinWeevils.com and in key target media. We’re expecting the campaign to drive great user engagement and brand awareness in the run-up to Christmas.”
*75% *Source: Turner Media Innovations Toon Track survey 2011 (base 402 kids 5-12)
Sponsored by
Kurio hits Covent Garden in state-of- the-art outdoor 3D advert
A 3D Kurio ad has been running on 55-inch screens around Covent
Garden since November 4th and will run until January 3rd 2013. The adverts appear in the latest state-of-the-art 3D, making them possible to view without special glasses. Tracey Devine, UK marketing director of Inspiration Works, said: “This campaign is a totally new avenue for Kurio’s marketing campaign, and gets the brand into one of the busiest parts of London during the key selling period. We’re really excited to see Kurio popping out of screens at consumers.”
Inspiration Works has planned a 3D outside marketing campaign in the busy London suburb of Covent Garden to raise awareness of the new tablet range.
OF KIDS
SPEND THEIR CHRISTMAS MONEY IN JANUARY
Find out how our campaigns can boost your sales, call our Sales Director, Andrew, on 020 7693 1143
www.turnermediainnovations.com
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