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FRESH THIS MONTH: Each month Fresh sets out to find latest products that will


have toy retailers reaching for the phone. In December we have new releases from: Character Options, Greenover, The Bug Store, Esdevium, Goldfish & Bison, Cozy Time, The Puppet Company, Hy-Pro, Indoor Fireworks, Street Surfing, Nikko.


Character Options: join the Invasion of Construct-A Bugz 01616 339 800 | www.character-online.com C


onstruct-A Bugz is the latest addition to the Character Building collection, uniting construction with creepy crawlies and battling collectables into one concept. Each Electronic Battle Bug is made up of 13 individual pieces and built on an electronic chassis featuring ‘bump and retreat’ attack action.


Locked in a battle of good versus evil their glowing LED eyes, either red or green, show which side they are on. Constructible micro-figure and weapons sets called Firing Cannon Bug Riderz


add to the battling action, turning each bug into insect warriors, while Construct-A Bugz Nest Playsets allow the platform to launch an attack. The playsets come with armour and body parts to customise and upgrade the fighting bug with over 1,000 different combinations. Construct-A Bugz launches late December with a campaign behind it. The


marketing support will include TV advertising across all platforms, a full campaign on Bin Weevils, a three-month long DC Thomson magazine takeover programme, and other kids’ press competitions and sampling.


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