This page contains a Flash digital edition of a book.
Health Club Management is IHRSA’s European Strategic Media Partner


JUNE


Building communities through social media p62


Health Club Management is the FIA’s Public Affairs Media Partner


reader services


New trends in balance training p73


50 confidence for every-body Inspiring body confi dence is a major responsibility, and the fi tness industry needs to step up to the mark. Debbie Lawrence reports


55 secondary spend How can gyms motivate staff to drive secondary revenue? Kate Cracknell asks the experts


58 the next generation Today’s children are a discerning audience, and there’s a science to catering for them in our gyms


62 a few become many Simon Bolton looks at how operators can use social media to build a loyal community – and with it, business success


67 paying its way Abigail Harris looks at the case for investing in management software


june 2012 © cybertrek 2012


Engaging the next generation p58


73 a fine balance Kath Hudson reports on the exciting and expanding area of balance training, which has seen an infl ux of new products and programming from the US


76 fitness-kit.net functional fitness The latest products designed to enhance your club’s functional training area, from TRX, Life Fitness and Balanced Body


79 supplier showcase A new laundry installation from Miele at a London City health club, and a pilates studio from Merrithew at the Central YMCA club


82 bone builder Load-bearing exercise in your early 20s can help prevent men from developing osteoporosis later in life, says new research


digital turning pages magazine See Health Club Management online healthclubmanagement.co.uk/digital


news & jobs For jobs and news visit the Health Club Management website at healthclubmanagement.co.uk


attention buyers! Use our search engine to find suppliers and get innovation updates fitness-kit.net


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buyers’ guide: For suppliers of products and services in the health club and spa markets, turn to p85


Read Health Club Management online at healthclubmanagement.co.uk/digital 5


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