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Dr Sandra Thoma Exersuisse owner Dr Sandra T oma advocates the therapeutic benefi ts of strength training for the masses, including the elderly. Headquartered in Zurich,
T is year’s IHRSA European Congress will take place in the elegant city of Vienna, Austria European Congress line-up announced
T e speaker line-up for the 12th Annual IHRSA European Congress will include: Budget Clubs Panel: moderated by Ray Algar, MD, Oxygen Consulting, UK Mid-Range Clubs – Finding Your Niche: Henrik Gockel, president, Prime Time Fitness, Germany Member Service Strategies: Brent Darden, owner/GM, TELOS Fitness Center, US Leadership: Bill McBride, president/ COO, Club One, Inc, US Sales Management: Casey Conrad, president, Communication Consultants WBS, Inc, US Retention Management: Brian Morris, CEO, Aspria Group, UK
Events diary Visit
www.ihrsa.org/calendar
14 June 2012 The Four Disciplines of a Healthy Organisation (Webinar)
30 August – 1 September 2012 13th Annual IHRSA / FITNESS BRASIL Latin American Conference & Trade Show – São Paulo, Brazil
1–4 November 2012 12th Annual IHRSA European Congress – Vienna, Austria
www.ihrsa.org/congress
19–22 March 2013 IHRSA’s 32nd Annual International Convention & Trade Show – Las Vegas, Nevada, US
june 2012 © cybertrek 2012
Marketing Strategies Panel: moderated by Rasmus Ingerslev, CEO, Fresh Fitness, Denmark Case Studies on Successful Club Turnarounds: Art Curtis, president, Curtis Club Advisors LLC, US Social Media Strategies: Gottfried Wurpes, CEO, Fitness Company AT, Austria Marketing to Women: Jasmin Kirstein, owner and CEO, My Sportlady, Germany Group Fitness Management: Jutta Schuhn, Keep in Motion, Germany Personal Training Management Panel: moderated by Jennifer Wilson, director of fi tness, HealthCity, Netherlands
Activity versus
Alzheimer’s Daily physical activity might provide a person’s best chances of staving off Alzheimer’s – even if they’re over 80 years old – says a new study. T e study by Dr Aron S Buchman et
al, published in the journal Neurology, monitored 716 adults – average age 82 – with a device called an actigraph for 10 days. An actigraph is worn on a person’s non-dominant wrist and measures levels of daily activity. Participants were also asked to self-report physical and social activities. Over a follow-up period that averaged
3.5 years, 71 of the adults developed Alzheimer’s. Participants in the bottom 10 percentile of daily physical activity were 2.3 times more likely to develop Alzheimer’s than older adults in the top 10 percentile of physical activity.
Dr T oma created the new brand, Exersuisse About IHRSA
Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fi tness facilities and suppliers worldwide. To learn how IHRSA can help your
business thrive, visit
www.ihrsa.org Locate a quality IHRSA club at
www.healthclubs.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 21
Exersuisse began on 1 January 2011 with 18 clubs, which were previously Kieser Training franchises in Switzerland. When Kieser Training decided not to renew the franchise contract, Dr T oma invented a new brand. “From the customer’s perspective, continuity was maintained,” she says. “T e same staff served the customers, but additional equipment was purchased, including X-Force.” Dr. T oma says the transition
from Kieser Training to Exersuisse was a “logistical challenge”, but that it opened up many opportunities. She explains that her time working in an emergency department helped her to distinguish between urgent and important (but not urgent) decisions. “T is benefi ts me as a busy CEO and mother,” she adds.
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