welcome to HEALTH CLUB MANAGEMENT
The £46.5m Plymouth Life Centre opens p38 contents
03 editor’s letter Has fi tness got too serious? Gaming strategies can help inject some of the fun back, says Kate Cracknell
06 letters London 2012 is a great opportunity to inspire local people to get fi tter or take up a sport, says Nuffi eld Health’s Rick Crawford
08 news round-up British Land sells Virgin Active clubs, a new site for DLL, 37,000 vote in Health Club Awards, and a functional club for North Devon
16 international news Fitness First Middle East acquires a chain of community health clubs in Dubai, while Nordic fi tness chain SATS continues its expansion
18 people news John Greenway, REPs president, outlines the organisation’s plans for the future
Creating realistic body images in our gyms p50
20 IHRSA update Patricia Amend reflects on the legacy of the late US fitness guru Jack LaLanne, and Kristen Walsh reviews the latest IHRSA reports
24 FIA update David Stalker assesses the Let’s Get Moving pilot, which placed exercise practitioners in GP practices
26 competitive edge Tough Mudder heads to Scotland
28 diary dates Get ready for this month’s FIA FLAME Conference, and have you registered for LIW yet?
Sale of Virgin Active clubs p8 4
30 everyone’s talking about... investor relations In these challenging economic times, what can the fitness industry do to ensure it keeps the faith of the investment community?
Read Health Club Management online at
healthclubmanagement.co.uk/digital
32 interview hugh chambers The chief commercial offi cer of the British Olympic Association talks to Kate Cracknell about creating a participation legacy from the Games
38 lease of life The £46.5m Plymouth Life Centre opened in April, bringing world- class facilities and the seeds of regeneration to the local area
42 change for the better Legally blind from birth, Caroline Casey heads up social enterprise Kanchi, aiming to transform the way businesses view disability. She talks to Julie Cramer
46 game changer Gaming’s addictive features are being used in a host of new technology designed to help people adopt a healthier lifestyle. SpaFinder’s Susie Ellis reports
june 2012 © cybertrek 2012
Interview: The BOA’s Hugh Chambers p32
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