IHRSA EUROPE UPDATE Budget-friendly insights
Kristen A Walsh outlines the extensive range of reports currently available to purchase from IHRSA
training and management information for its members. So, each year, IHRSA produces a wide range of reports, recordings and webinars. T is month, many of these items are available at discounted prices from the IHRSA Store (
www.ihrsa.org/store).
O
bestsellers Popular items available through the IHRSA Store (all prices listed are the discounted IHRSA member rate, quoted in US dollars) include:
IHRSA 2012 Convention MP3 Recordings: T ese audio recordings from IHRSA’s March convention are now available for download. Titles include: Managing by Numbers, Key Performance Indicators for Successful Club Management; Referral Mania!; Principles to Survive & T rive in Diffi cult Times… and dozens more (US$15 each, US$499 for the full set; recordings from 2009 and earlier are free).
Supplement to Club Business International IHRSA THE /
GLOBAL REPORT 2012
THE STATE OF THE HEALTH CLUB INDUSTRY
/
T e 2012 IHRSA Global Report: T is is the most up-to-date and comprehensive publication on the global fi tness business. T e report consists of an industry overview,
including input from several industry leaders from independent clubs, large club chains, club associations and federations. T e Industry Research section details the market size and scope of the Americas, Europe and Asia-Pacifi c markets. T e Company Profi les section highlights more than 230 leading club companies from around the world, including fi nancial and
2011 Profi les of Success: T is annual overview provides detailed information about club benchmarks and other aspects of performance, including membership traffi c and growth, facility re-investment, expense management, and more (US$199.95).
22 Read Health Club Management online at
healthclubmanagement.co.uk/digital
ne of IHRSA’s mandates as an association is to produce aff ordable, high-quality research,
membership information. T e last section of the report includes supplier profi les, which provides useful information about industry-leading products and services (US$49.95).
Get Active! magazine. T is exciting, motivational, digital magazine is written for health club members, prospective members and guests. You can customise the cover and up to four pages of the new Spring 2012 edition with your club’s information (US$550).
Run in STYLE
A GUIDE TO THE SEASON’S BEST FOOTWEAR
OFFSEASON FOR LINDSEY VONN
THERE’S NO 5
Chris Evert: Still Vibrant at 55
Ways to ENERGIZE YOUR WORKOUT
Get Smart EXERCISES THAT INCREASE BRAIN POWER
IHRSA’s Guide to Personal Training, 2nd Edition: Sponsored by the American Council on Exercise (ACE), this guide off ers statistics on personal trainer usage, fees per session, clients who purchase personal training frequently, the latest compensation data for trainers, advice from industry experts and case studies (US$9.95).
T e 2011 IHRSA International Report – Size & Scope of Key Health Club Markets: T is comprehensive report, sponsored by Life Fitness, focuses on the industry in the Asia-Pacifi c region and provides a snapshot of mature markets in Europe. Highlights include: prevalent club operating models; competitive analysis; individual country market reports; and industry prospects and trends (US$995 for the full report, US$49.95 for the condensed Club Operator Edition).
Webinars: Use these IHRSA web-based seminars to share information with your entire staff . Recent titles include: Personal Training Management; Maximising Your Team’s Eff ectiveness & Profi tability; Successful Youth Programming for Your Club; and Eff ective Solutions to Increase Membership Sales (US$39 each).
Sales & marketing training videos: Use these eight informative videos to train your staff on all facets of club sales and member service. Titles include: Increasing Membership Retention in the Health and Fitness Industry; Creating and Sustaining a Member-Service Culture; Engaging New Members in the Club; Managing the Sales Team and Process; Selling Club Memberships; and T e Non- Sales Professional’s Guide to Selling Club Services and Products (prices range from US$52.46 to US$59.95, depending upon the format).
June special offers
From now until 30 June, you can save 15 per cent when you spend US$50 or more at the IHRSA Store (
www.ihrsa.org/store) during the annual Spring Sale. Simply use the promotional code Spring2012FS when you check out. If you have questions or need
assistance with your IHRSA Store log-in information, please email
store@ihrsa.org
june 2012 © cybertrek 2012
NEWS
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