IHRSA EUROPE UPDATE Touching lives • patricia amend • executive editor, club business international I
t’s safe to say that we all wonder, at least at some point, what our legacy will be once we’re gone.
It’s also not a stretch to assume that
Francois Henri “Jack” LaLanne, who passed away in January 2011 at the age of 96, made sure that he’d be remembered. He was, aſt er all, a pioneer in fi tness
and nutrition who had a groundbreaking TV show. He also loaned his name to health clubs and touched the lives of millions with his motivational speaking and well-known fi tness antics. But I doubt that LaLanne would ever
have imagined that, nearly 20 years later, he would infl uence a young woman named Carole Paques, a 23-year-old college student from Liège, Belgium. T is semester, Paques is completing
a marketing internship with Karen Jashinsky, the founder and CEO of O2 MAX in Santa Monica, California, US – a company that combines online tools, social media and real world fi tness to create personalised fi tness programmes for busy students. Recently, Jashinsky took Paques
on a road trip up the coast of California. One stop along the way was LaLanne’s home, where Elaine, his wife of 50 years, still resides.
Fitness guru Jack LaLanne, who died last year, and his wife Elaine continue to inspire young people Jashinsky met Elaine last autumn
when the two were involved in a global attempt to set a new Guinness world record for the number of jumping jacks completed during a 24-hour period. Accompanied by a variety of organisations and US First Lady Michelle Obama, Jashinsky and LaLanne helped inspire 300,265 individuals to participate in the event last October. Here’s what Paques has to say about her visit to the LaLanne home: “T e house
Ask the experts...... Engaging youth
Bill Parisi, founder and CEO of Parisi Speed School, shares his thoughts on this topic: Youth fi tness is all about motivation and engagement. Kids are not thinking health and longevity – they want to have fun, be competitive and, most importantly, be accepted by their peers. T e most powerful way to engage
kids in fi tness is to show them how they can improve their sports performance: speed, agility, strength. Research shows that over 70 per cent of kids aged seven to 14 participate in at least one organised sport. Many who do not play organised sports wish they had more ability to do so, and your club can show them how. Off er a sports performance
programme for kids of all fi tness Kids’ programmes require child-friendly staff
levels aged seven to 14. Make your programme inviting to the non-athlete by hiring staff who truly love kids. T e programme itself does not have to be overly complicated, but it should be
20 Read Health Club Management online at
healthclubmanagement.co.uk/digital
professional. You need a respected youth performance brand, credible staff and an environment that’s motivating and professional. T e fl ooring surface is vital
to creating this environment. I recommend installing turf fl ooring in your club, similar to the surface most youth sports events are played on. T is looks and feels athletic – a very important aspect of creating that culture of sports performance in your club. Also, you can run many adult boot
camp-style classes in this area as well, to maximise the use of the space when it is not being used by the youth market.
Read more answers to this question at
www.ihrsa.org/industryleader
june 2012 © cybertrek 2012
is full of incredible memories, each one more astonishing than the last. All the pictures, awards and prizes meant that Jack is still there. All of his work and his accomplishments will last forever. “I really wasn’t into fi tness before
coming to the US – I never stuck with my workouts – and I knew even less about healthy eating habits. T at visit inspired me to take more care of my body.” Clearly, Jack and Elaine LaLanne continue to change lives.
NEWS
MATT HAYWARD /
SHUTTERSTOCK.COM
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