PROMOCARDS esec.pdf 7 07/12/11
advertisement promotion
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Make a Pledge. Join the
C M Y
Technogym, the Official Equipment Supplier to the London 2012 Olympic and Paralympic Games, pledges to support the ‘Our Greatest Team’ campaign for a healthier and more active lifestyle.
CM MY CY CMY K
“I PLEDGE TO TRY
A NEW SPORT IN 2012”
Movement.
“I PLEDGE TO GO TO THE GYM AT LEAST
TWICE A WEEK”
“I PLEDGE TO EXERCISE REGULARLY”
“I PLEDGE TO BE
POSITIVE AND SMILE ”
“I PLEDGE TO BE
STRONGER AS I AGE”
Creating a Digital Legacy L
ondon 2012 will be the first Wellness Olympics, inspiring the British Public to become more
active. This is our one opportunity as an industry to create a lasting legacy.
The campaign Technogym have launched a digital social platform to inspire the nation to get more physically active and make a pledge.
www.movergy.com is the website behind the campaign, which gives your ‘Location’ the opportunity to become a ‘Community Hub’ to help inspire people to set and complete their pledges. It can be a great way to open your doors to the British public and get as many people as active as possible. Movergy brings together end users,
locations and trainers to share their passions. Over 1000 locations and 550 personal trainers across the UK have already joined the campaign!
What’s in it for the Operator? • A complimentary marketing pack for the location that includes Olympic branding • A free public page on the fastest growing social platform for physical activity and sport • Online visibility of your brand • Ability to advertise your products and services • Enhanced prospect generation through a ‘money can’t buy campaign’
USE THE MYWELLNESS KEY TO ENHANCE YOUR CAMPAIGN
charge up their batteries using the mywellness key. This can enhance your campaign by allowing you to monitor your member’s lifestyle and physical activity levels and support their efforts.
T
WHAT IS THE MYWELLNESS KEY? A device worn on the hip to assess, monitor and encourage daily movement • Measure activity both indoors and outdoors
What’s in it for members? The opportunity to join the fastest growing social platform, developed to spread the PASSION for sports and physical activity whilst supporting Our Greatest Team. Discover all the activities that suit THEIR aspirations in THEIR local area, connect with like- minded people with common interests. When an end user registers on
Movergy.com, they complete an
‘Aspiration Finder’ that takes less than
Record activity to charge your battery
echnogym have created a unique link between Movergy and the mywellness portal, to allow your members to
• Provides the member with a simple daily movement goal • Web portal for monitoring and motivating members • Create communities
Technogym have a limited number of Mywellness key Olympic packages to enhance your campaign. To fi nd out more about this fantastic offer, call us on 01344 300 236 or email
UK_info@technogym.com quoting ‘MWK Movergy Offer’
100 seconds to fi nd out ‘what makes them move’ and their true aspirations. They can share their map on Movergy and also via Facebook and Twitter to share results with friends and encourage them to join too! As part of the campaign, end users are
guided to your location to make their pledge
Track pledges at your centre and measure activity Once members have made their online pledge, they will be able to manually log their activities to help them fill their battery! The battery will fill up throughout the week as more activity is logged!
REGISTER NOW AND MAKE YOUR PLEDGE -
WWW.MOVERGY.COM
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