The FIA is looking to work with NGBs to get more people more active within member facilities
Chief executives are encouraging partners to create innovative, integrated services
A NEED FOR INCREASED NGB/FIA COLLABORATION DAVID STALKER
sociation (FIA) has pledged to work with more national governing bodies of sport (NGBs) to get more people, more active, more often. Eleven of the top 20 sports (in
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relation to participation levels, as de- tailed in Sport England’s Active People Surveys) can take place within a health club or leisure centre. Operators of those facilities currently
see more than one million people, every day of the week. They have the capac- ity to see a million more. Eighty-nine per cent of the country’s population lives within two miles of these facilities, which have seen a year-on-year increase in us- age for the past 20 years. So as the trade body for health and fitness, the FIA is committed to working
Issue 2 2012 © cybertrek 2012
s part of our Memorandum of Understanding with Sport England, the Fitness Industry As-
with NGBs and NGBs must, in turn, work with the FIA to achieve our overall objec- tives to increase participation levels. The FIA have more than 3,000 facil-
ity operating members, who proactively contribute to the overall health and well- being of the nation. We want to get the most out of every activity and get more consumers doing physical activity, wheth- er that is participating in a sport such as swimming at a leisure centre, or run- ning on a treadmill within a health club environment or at a bootcamp session outside – there are many opportunities to find a sport of their choice. The FIA has numerous partnership
programmes, such as Asda Active and Shift into Sports, and we want to pro- vide NGBs with the opportunity to be involved in these. We want to discover how we can help to promote established NGB programmes
through our opera- tor members and exponentially grow participation rates. We will also strive to support NGBs
to develop their understanding of the health agenda and support their evi- dence base for sport and physical activity through The FIA Research Institute at the University of Greenwich. In the essence of partnership working,
and the opportunity to learn first-hand about the FIA and find out some of the ways that we could work together, the FIA is offering all Sport England-recogn- ised NGBs an FIA member rate to attend our fourth annual Flame Conference and Ball of Fire, held at the Magna Centre in Sheffield on the 27th June. David Stalker CEO, Fitness Industry Association @DavidStalker
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