SPORT INDUSTRY AWARDS 2012 – WINNERS
Best Sponsorship of a Sport Team or Individual Sponsored by Nolan Partners Winner: British Airways – Team GB: ‘They Will Fly’
Sport Participation Event of the Year Winner: Manchester’s Great Day of Sport
Best Use of Digital Communications in Sport Sponsored by Late Night London Winner: NIVEA FOR MEN – The Great Football Experiment
IPC president Sir Philip Craven MBE
The Community Programme Award Winner: Premiership Rugby – HITZ Project
Best Sponsorship of a Sport Event or Competition Sponsored by Icon Winner: NatWest – The NatWest Cricket Club
Sport Website of the Year Winner: Manchester City Football Club –
www.mcfc.co.uk
Best International Sport Marketing Campaign Sponsored by Battersea Evolution Winner: Castrol EDGE – Castrol EDGE Presents ‘Ronaldo Tested to the Limit’
British Triathlon members, including (BTF) CEO Zara Hyde Peters (with trophy centre) and Sarah Springman BTF president (behind), celebrate winning the ‘Sport Governing Body of the Year’ award
made clear by Helen Clayton, Premiership Rugby’s Hitz project manager, who said: “The most pleasing aspect of this recog- nition is that it will help the Hitz project move on to the next level.”
LIFETIME SPORTING ACHIEVEMENT The final award of the evening was the ‘Lifetime Achievement’ Award, which was presented to Sir Philip Craven MBE, the president of the International Para- lympic Committee. Sir Philip was given a standing ovation by the 1,750 guests and received his award from National Basket- ball Association legend, John Amaechi and former teammate, Tip Thiboutot. Sir Philip was clearly deemed a worthy
winner by the industry audience for as Nick Keller, chair of the Sports Industry Group who organise the awards, later commented: “It is no exaggeration to say that, without him, the Paralympics we know today and the Games we look for- ward to this summer would be absolutely unrecognisable.”
Issue 2 2012 © cybertrek 2012
Best TV Sport Commercial Sponsored by Eurosport Winner: O2 – O2 ‘Get up for England’
Best Use of PR in a Sport Campaign Sponsored by Action Images Winner: Betfair – Trash Your Tevez Shirt
Sport Brand of the Year Sponsored by Pinsent Masons Winner: Sky Sports
Best Integrated Sport Marketing Campaign Winner: O2 – O2 ‘Get Up for England’
Sport Governing Body of the Year Sponsored by The Daily Telegraph Winner: British Triathlon
Tessa Jowell, John Arnitt and Hugh Robertson This is the sixth Paralympic Games
which Sir Philip has overseen and it is set to be the biggest yet, with close to four billion people expected to watch 4,200 athletes from 160 countries. The award proved a fitting end to the
evening – given the forthcoming Games, that are sure to set the benchmark for other nations to follow.
Nick King is director of Sports Think T ank Read Sports Management online
sportsmanagement.co.uk/digital 23
Sport Agency of the Year Sponsored by Colouration Winner: M&C Saatchi Sport & Entertainment
Lifetime Achievement Award Sponsored by Monitor Quest Winner: Sir Philip Craven MBE
The Kantar Media Sport Business Achievement of the Year Award Winner: The Olympic Delivery Authority
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