RESEARCH
More than 100 alternative activities were delivered alongside traditional sports A familiar face or venue helped to break down barriers,
so many programmes started in a school venue and then transferred to a community environment
cent in year three which is an increase of eight percentage points, compared with the national picture where there was a one percentage point increase. These improvements in performance highlight the potential impact of finding out what young people want and shaping delivery accordingly.
Activities Framework The programme also helped to facilitate the creation of brand new sports and activities. More than 100 alternative physical activities were delivered alongside traditional sports. These included adaptations of tradi-
tional sports, which were designed to appeal to semi-sporty young people and to those who are deterred from par- ticipating on a regular basis due to the nature of traditional sports delivery.
Signposting/exit routes CSPs and deliverers worked hard to develop strong links with established clubs and organisations, and to support the development of new exit routes. The use of external coaches (from
community or club settings) in school environments was an effective tool in signposting young people and sup- porting their transition from Sport
Unlimited programmes into community environments. A familiar face or venue helped to
break down barriers so many pro- grammes started in a school venue and then transferred to a community envi- ronment part way through, promoting retention and longer term sustainability.
Sustainability Components which helped to ensure that projects had sustainable legacy impacts included: partnership working; capacity building through the purchase and transferral of equipment to clubs/ exit routes; incentives to join clubs; opportunities to train as junior leaders and volunteers; and careful planning of the transition from the school/project to the club setting – making it as natural and welcoming as possible and having strategic objectives for long term development.
In a nutshell… There is no doubt that Sport Unlimited was a successful programme, playing its part contributing to legacy objectives by exceeding the ambitious targets for the retention of young people and laying the foundations for sustained increases in participation.
38 Read Sports Management online
sportsmanagement.co.uk/digital Innovative activities for disabled young people The government funding was a cata-
lyst, which enabled a range of providers to supply relevant subsidised opportuni- ties; Sport England and CSPs successfully managed the distribution of funding to deliverers; a range of partnerships were established to deliver activities to spe- cific groups of young people; and a wide range of different and innovative activi- ties were promoted. The success factors identified form part
of the fundamental recipe of what will work to engage young people and en- hance their enjoyment of activity. l See the Sport England website for the full evaluation report:
http://lei.sr?a=w5y8J
ABOUT THE AUTHOR
Maxine Gregory is a senior research fellow at SIRC. Her key research interest is the monitoring and evaluation of programmes designed to increase participation in sport. She also specialises in generating innovative ways to conduct research by using methods which engage both young people and adults. Contact +44 (0)114 2255928,
m.gregory@
shu.ac.uk
Issue 2 2012 © cybertrek 2012
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