According to Sport England’s APS 2010/2011, three million people give at least one hour a week to volunteering in sport


London 2012 has recruited 70,000


Games Makers to volunteer during the Games and every Personal Best graduate who applied was guaranteed an inter- view to fulfil the unique commitment of the programme. Thousands more people will be asked


to help out in a wide range of activi- ties across the UK including welcoming visitors at airports and tourist sites; work- ing with visiting teams in their training camps; providing back-up for police ser- vices; running school sports and serving tea at street parties. Volunteers will be the lifeblood of Lon-


don 2012 and the interest in applications to be Games Makers was overwhelm- ing with 250,000 applying – 40 per cent of whom had never volunteered before. Perhaps volunteering could be London’s greatest legacy as people of all ages, cul- tures and backgrounds, come together and thrive on the buzz of the once-in-a- lifetime experience.


Issue 2 2012 © cybertrek 2012


Volunteering could be London’s greatest legacy as people of all ages, cultures and backgrounds come together and thrive on the buzz of the once-in-a-lifetime experience


Volunteering in sport Looking at the national governing bod- ies of Sport (NGBs) and other sporting organisations, volunteering programmes are very much at the heart of developing club structures and nurturing sporting talent across the UK. The England Hockey Board (EHB) is


gearing up for an incredible 12 months with the London 2012 Olympic Games just around the corner. A nationwide campaign, the Hockey Nation pro- gramme, has been launched with the aim of capturing the imagination of the British public. With events and activities, including The Big Dribble and Five Week Frenzy between now and the Games, the


EHB is also looking to recruit its biggest and best volunteer workforce, or Hockey Makers, as they will be known. “London 2012 presents hockey with the


biggest shop window you could ever wish for,” EHB chief executive Sally Munday explains: “We’re rolling out the most am- bitious public engagement programme of any sport to drive awareness and interest in hockey and, ultimately, to get more people picking up a stick. To achieve our goals we are going to need our biggest and best ever team of volunteers. “Our team of Hockey Makers lies at


the core of making the Hockey Nation programme a success. Gone are the days when volunteering simply meant acting


Read Sports Management online sportsmanagement.co.uk/digital 41


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