findings were as follows: l Increased importance of sport: The data from the before and after surveys highlighted that after taking part in the Sport Unlimited programme, 29 per cent of the respondents felt that sport was of greater importance than before they had taken part in the activity sessions. l Inspiration: In total,41.7 per cent of participants stated that as a result of the Sport Unlimited sessions they felt inspired and were more likely to attend a club than if they had not taken part in the programme. l Sustained participation: More than 50 per cent of the 1,122 people that took part in our tracking survey were taking part in more activity than prior to their involvement in Sport Unlimited. SIRC also conducted a survey of
more than 250 programme deliverers (representing more than 40,000 participants), which combined both actual and estimated data. The data showed that 22 per cent of participants were joining clubs after their initial sessions. Considering just the actual data (for
12,536 participants) the percentage joining a club was higher at 29 per cent. Add to this the young people who continued participating by other less formal means and the sustain target of 33 per cent is likely to have been met.
How success was achieved Five critical success factors were identified before and during the programme. These were: l Joined up delivery Partnership working, shared goals and cohesively linking young people’s plans into other aspects of the five-hour offer l Student voice Finding out what young people want, where and how, and using this intelligence to improve the provision l Activities Framework Providing a wide menu of opportunities, which extend beyond conventional activities l Signposting Promoting opportunities to young people and signposting and supporting participants into ‘exit routes’ from the programme into other opportunities l Sustainability Ensuring that all funded projects had clear plans for how participation would be sustained
Issue 2 2012 © cybertrek 2012
Children and young people were consulted about what activities they wanted to do
Successful variations in activity choice included:
• Urban activities (i.e. parkour dance and cheerleading)
• Fitness-based activities (i.e. concept2 rowing)
• NGB/deliverers’ modified versions of sports (i.e. freestyle tennis)
• Outdoor adventure activities (i.e. climbing)
• More than 100 alternative physical activities were delivered alongside traditional sports
Joined-up delivery There was wide representation of non- sport partners cohesively planning and incorporating various sporting projects and activities into their delivery, such as the Rurban project – delivered by Herts Sports Partnership, Child UK and Pro-Action. Rurban gave youth clubs in the area
a new lease of life by utilising qualified sports coaches to deliver multi-sports activ- ity sessions. An array of new opportunities and activities were offered environments where previously an informal game of football was the only sport on offer. Partnership working with NGBs
was extremely innovative with several governing bodies offering hybrid and adapted versions of sports to meet
Top 10
1 2 3 4 5 6 7 8 9
10 Sports that MALES
would like to do more of: Football Boxing BMX
Basketball Archery Tennis
Swimming Table Tennis Cycling
Mountain Biking
the needs of semi-sporty young people for example fit rugby – in partnership with the Rugby Football Union (RFU) in Tees Valley. This project provided intensive fitness-
based sessions, which incorporated drills and skills presented via fun games.
Student Voice Community Sports Partnerships (CSPs) committed to ensuring that young people in their regions were consulted with and listened to. This consultation not only helped to engage young people in activity but also helped to retain young people, as they were taking part in activities that they really wanted to do. Sport Unlimited has demonstrated that gathering evidence of demand and what young people want is essential to enable a strategic approach to planning and programming. The top 10 sports overall are shown
below however our consultations highlighted significant variations between genders, local areas and among different age groups, reinforcing the need for local data in order to shape local delivery. SIRC supported four CSPs to conduct a
detailed consultation during year one of Sport Unlimited. Within these CSPs the percentage of people retained increased from 73 per cent in year one to 81 per
Sports that FEMALES
would like to do more of: Ice skating Dance
Swimming
Trampolining Horse Riding Gymnastics Badminton Skiing
Climbing Tennis
Read Sports Management online
sportsmanagement.co.uk/digital 37
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