COMPANY PROFILE PROMOTION
Star Trac remains a market leader in the supply of cutting-edge fi tness equipment
This campaign is about motivating people to fi nd their own ‘inner hero’. Each image has a story – either how the athlete achieved their goal, or how an ordinary person incorporates their passion for fi tness into their life. We also showcased our newest products.
Can you tell us a bit more about these new innovations? Yes, we were excited to showcase a number of beta models, giving us an opportunity to gain valuable customer feedback on their development. IHRSA attendees were among the fi rst to see the newest Spinner®
model, the Blade
Ion, in conjunction with Madd Dogg Athletics. This is the fi rst Spinning®
bike
to feature Watts technology, which will give users valuable feedback on power
and performance. The new Stairmill was on display, as well as the new Impact® range. We also introduced our new partnership with BoxMaster, the boxing training concept. With all the changes that have taken place over the last two years, we feel that now is the right time to focus on the future of Star Trac.
Where do you believe the key to Star Trac’s future success ultimately lies? Keeping pace with industry trends is important to us. For example, our HumanSport®
We also remain the leaders for
indoor cycling, as the only distributor of the offi cial Spinning programme. The Spinner Blade is the latest high performance Spinning bike. Its patent- pending taper fi t bottom bracket and pedal system increase both strength and reliability, making it a sound investment for any facility. In keeping with our design philosophy,
our unique coaching feature on the eSpinner®
bike and our E-Series range fi ts perfectly with
the interest in functional training. This cable-based strength equipment has been designed to refl ect the mechanics of the human body. It’s simple and intuitive, and movements feel natural.
embedded treadmill helps to motivate users, providing an effi cient, effective and encouraging workout.
How do you plan to drive the company forward? We need to take the best of our past performance and focus on continuing to innovate, while never, ever forgetting it’s our customers who help us succeed. We’ll continue to invest in new
product development and maintain relationships with our existing customers, as well as reaching out to new customers. We must also re-engage with former customers who may have been let in down in the past. But of course, like any business, we’ll
Star Trac’s latest Spinner model - the Blade - was showcased at IHRSA may 2012 © cybertrek 2012
only be successful if our customers – the gyms, health clubs and other fi tness facilities – are themselves successful. So as well as developing new and exciting innovations, we also focus on marketing, education and after-sales support that exceed expectations. This ensures that everyone gets the most from their Star Trac investment.
Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
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