COMPANY PROFILE PROMOTION Team Johnson’s Dr Tim Brabants joins in a Kranking class
like – to achieve their own fitness goals, and offering support and motivation along the way.
There’s clearly more to your business than making sales! We’re a commercial enterprise, and as such have a duty to our stakeholders to make a profit, but we’re fortunate to have the resources and backing of our parent company – Johnson Health Tech Co Ltd – and expert colleagues in the US and Taiwan taking care of R&D and production. This gives us a strong foundation and allows us to set a number of corporate social responsibility (CSR) goals locally within our community. We know that the long-term success of our business
depends on the support of our customers, their customers, and the communities in which we operate. Our CSR activity is partly about giving back to the people who help us achieve our goals. It’s also a win-win business strategy. When we support community efforts promoting health, we’re helping to develop future customers, employees and advocates.
What type of community projects do you get involved in? On a global scale, we’ve been partners with the Lance Armstrong Foundation (LAF) since 2009, creating the LIVESTRONG™ product line and committing to a minimum donation of US$4m. We’ve been able to reassure our UK customers that this does benefit the UK too, as the LAF does a lot of work globally to support cancer research, cancer awareness and promotion of survivorship. It has also been agreed that the proceeds of fundraising efforts in the name of LIVESTRONG™ can be donated to local cancer charities such as Cancer Research UK. With this in mind, we’re supporting The Prostate Cancer Charity nationally through our association with The Tour events (including the Tour Rides), and more locally we’ve committed to raising funds for the Douglas Macmillan Hospice. Our staff have also been involved in organising toy
collections for underprivileged children, sponsored 24-hour indoor cycle challenges in support of a premature baby, team participation in charity sports events, and outreach work with local junior schools to encourage increased activity.
may 2012 © cybertrek 2012 Read Health Club Management online at
healthclubmanagement.co.uk/digital 49
Because we don’t have unlimited resources, our approach has been very much to ‘Think Global – Act Local’.
Can you describe a recent project? Certainly. One that we’ve found particularly rewarding is our ongoing support for ‘Operation Archie’. Suffering with cerebral palsy, five-year-old Archie couldn’t walk, but was determined to do so unaided. Earlier this year, Archie visited our offices to spend time with staff before heading off to the US for a major operation on his spinal cord. Fortunately he has made good progress since the operation, but he still has a mountain to climb to try and build strength and stamina. Archie touched the hearts of our team, but posed a
problem. We could supply him with a treadmill to help speed up the recovery process, but at only five years old, and significantly smaller than a typical customer, it wasn’t ideal. Our director of product Rob Knox stepped in, and worked with industry colleagues to produce a custom-made frame to support Archie on the donated treadmill. All in a day’s work for us, but for Archie it’s literally a big step towards his goal – and confirmation that we’re really making a difference.
Matrix staff participate in local charity events
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100