news and jobs updated daily on
www.healthclubmanagement.co.uk edited by tom walker. email:
tomwalker@leisuremedia.com nuffi eld unveils london refurb
Olympic rower Alex Partridge has helped officially unveil Nuffield Health’s new-look health and wellbeing centre in Covent Garden, London, following a £2.5m overhaul. Covent Garden Fitness
and Wellbeing Centre has undergone a two-phase refurbishment, the second of which comprised a £500,000 transformation of the venue’s wet facilities. T e centre now off ers a bespoke hydrotherapy and spa area with sauna and steamroom, with visitors able to benefi t from hydrotherapy facilities in the 20m swimming pool area. Work on the £2m first phase of the
Sports-specifi c conditioning
British Rowing offers training in indoor rowing technique
renovation was completed in December 2010, with a full overhaul of the branding and the construction of a new health clinic. T ree new-look studios, upgraded changing facilities and a new 100-station gym – which
workouts will be available to download, such as a gymnastics conditioning session with Reiss Beckford or a rowing workout with Mark Hunter. Access to the athletes allows video workouts and training plans to be offered that are based directly on the Olympic hopefuls’ own routines.
WORK WITH THE NGBS budget chain klick fi tness begins roll-out
Klick Fitness, the budget arm of Fitness First, has entered the UK market and was scheduled to have nine clubs operating by the end of last month. The chain opened its
encompass two sites in Manchester and one each in Aintree, Bradford, Ipswich, Sheffield and Stoke. Each Klick Fitness site offers a group exercise studio and functional training areas for small groups. Jason Worthy, head of central operations
first site in Wakefield on 5 September and its second in Bromborough, Merseyside, on 15 September. The other locations
ining zones. This is great news, as t bhreyinging all this together into a class or structured fi tness programme.” fanWorking with British Judo, Judofi t is an instructor-led class mainly
I
for Klick, told Leisure Opportunities that the company is looking to open more clubs under
“To engage with a wider audience and meet the specifi c requirements of the conditioning market, NGBs [National Governing Bodies of sport] need to look at what aspects of their sport can be translated into a conditioning programme while retaining the value and understanding of the sport as whole,” says Mark Beecher, development director at British Judo, which has recently worked closely with Freedom Leisure to devise a Judofi t group exercise class. “This can be done by looking at performance athlete training programmes, right through to club- tbraased conditioning programmes, and ’re not only excell nt for offering effective training routines, but also tastic for member experience. It’s very easy for a club to make the consisting of bodyweight moves used Based on the shift in popularity and he equipment being very cost- effective, clubs are very keen to get with the times and go for it.
t’s happening across the UK – all the big chains are looking to find space for functional
the lc completes £80,000 extension programme fo“r tJudofi t has enabled us to add an
An expanded free weights area and a new group cycling studio have been unveiled at T e LC in Swansea, following an £80,000 expansion. Additional weights and benches have been
provided in the free weights area, while the group cycling studio features new bikes,
decision to install one of these zon s. by top Judoka, incorporated into a t group exercise-to-music environment. The focus is on functional, whole body movements used by real elite sportspeople, encapsulating the free- owners need to realise that this type of equipment is generally very new he member and not particularly i extra sport-based angle to our clas of these zones is heavily based on he club training team: it’s vital to have a knowledgeable team that can
january 2012 © cybertrek 2012 october 2011 © cybertrek 2011
may 2012 © cybertrek 2012
ntuitive. For this reason, the success timetables,” says Richard Bagwell, t group sports development m nager at Freedom Leisure. “Sport is at the forefront of everyone’s minds this year,
However, it’s not that simple. Club fl owing patterns and movements of the Olympic sport of judo.
T e new swimming pool at Nuffi eld’s Covent Garden club in London
was predominantly supplied by Life Fitness – have also formed part of the overall scheme. ViPR, TRX and Power Plate also supplied
equipment to the gym at Covent Garden Fitness and Wellbeing Centre. T e club will focus on everything from nutrition to sport injury prevention and rehabilitation.
with constant coverage in the media and ever-growing excitement about the Games this summer. We can make the most of the buzz around sport by offering activity opportunities that will help with customers’ fi tness goals and encourage them to try new things.” NGBs work closely with local sports
TOMMY MATTHEWS, MD, OPTIMAL LIFE FITNESS Klick, the budget arm of Fitness First, opened its fi rst clubs last month
educate the members in functional training methods. Without this, the zone will become a space for stretching and doing Swiss ball exercises. This zone is all about activity and
fun. It should be the centrepiece of the gym fl oor and draw members in. To do this successfully, we need to have a product: a structured training programme that introduces members to the kit, continually challenges them and keeps them coming back. Well- structured small group programmes are essential to create the buzz – for example Move IT, by Optimal Life Fitness and Escape Fitness, that helps clubs to launch, promote, sell and run small group training (image above).
the Klick banner. “T is is a market that we expect to grow very quickly,” he says. Memberships will be available at a monthly
rate of £9.99 and an annual rate of £99.99, including a certain amount of classes.
“It cannot be the case that NGBs just present a fi nished product to operators to buy into or not. It’s a two-way process of developing the right product to meet both partners’ needs. This will ensure longevity of the partnership, the product and the potential of new concepts being created to expand the market reach for both parties.” From a staff training perspective,
disco lights and a sound system. Technogym supplied the gym equipment. LC general manager Nic Beggs says: “T e
investment refl ected conversations we had with our members and it’s been great to see these suggestions come to fruition.”
NGBs are also able to provide training and insight into professional coaching and conditioning techniques to gym operators. Many offer REPs-accredited courses for instructors to grow their knowledge, as well as offering chances for them to coach specifi c sports. Mark Barfi eld, director of English operations at Triathlon England,
clubs across the country at all levels and have access to many elite athletes and Olympic hopefuls. This in-depth knowledge and wealth of experience in delivering coaching and conditioning can be invaluable to gym facilities looking to develop a new sports conditioning offering. In a similar way to Freedom Leisure’s Judofi t, exercise classes and sports conditioning workouts could be designed to get people more active while public interest in sport is peaked around the Games; this could be as simple as offering a new class with functional exercises that are based on how athletes train for a specifi c sport. “From the outset, NGBs and
operators need to work together to develop the offer,” continues Beecher.
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