new
opening Advantage and
Platinum members can use the only milon suite in the Midlands
THE CUBE HAS BEEN A HUGE SUCCESS, HELPING TO REGENERATE THE AREA AND ADDING VALUE TO BIRMINGHAM
Use of the club facilities is exclusive to
The Club and Spa members and Hotel Indigo guests. The Club has also capped its membership at 1,500 to reduce over-crowding and allow for a stronger staff-to-customer ratio. The Club and Spa also uses Technogym Club 2.0– a software system that allows staff to identify user aspirations – to provide a more personalised experience for every club member. The 2,600sq m (28,000sq ft) facility
encompasses a private members’ lounge with canal-side views. There’s also a wet area designed by Falconer Chester Hall, offering a vitality pool complete with water jets and falls, a Kelo sauna constructed from wood only found within the arctic circle, an aroma- infused bio sauna, steam room and monsoon showers. There are four membership categories
– Standard, Prestige, Advantage and Platinum – with prices ranging from £65 to £88 a month. All packages include access to fi tness equipment, wet facilities, 55 classes a week and the climbing wall. Members also qualify for a 10 per cent discount on spa treatments
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from Monday to Thursday. Prestige membership includes towels, Advantage gives access to the milon fi tness suite, and Platinum membership offers both towels and milon access. The Club and Spa also takes full
advantage of its prime location in the multi-purpose site, with members able to access a range of promotions at other businesses operating in The Cube. All members can enjoy exclusive discounts at the Adee Phelan hair salon and the latest Marco Pierre White restaurant, for example. Meanwhile the spa offers 10
treatment rooms, a couples suite, dry fl otation experience, a salt room, rasul, Laurent Perrier champagne nail bar and cocoon spa snug. The treatment menu ranges from relaxation to pain relief, including hot lava shells, pressure point massage and Aromatherapy Associates massages. Also available are beauty treatments such as PHD Waxing, manicure and pedicure treatments. Suppliers include Pevonia Botanica, St Tropez and Creative Nail Design. A number of different spa packages are available, from single treatment
Read Health Club Management online at
healthclubmanagement.co.uk/digital
options to weekend packages in association with Hotel Indigo. Unlike The Club, The Spa is available to non- members. Spa guests are also allowed to use the wet facilities in The Club, as well as the private members’ lounge. “We are delighted with the offering at
The Club and Spa and believe that our facility can accommodate every type of user. We strive to provide a very personal experience for everyone,” says Aarron Benn, sales manager at The Club and Spa.
LOCAL BOOST The Cube has been a huge success, not only helping to regenerate the area but also adding value to Birmingham as a whole. It has created a number of jobs: 150 jobs at the three Sanguine venues alone – The Club and Spa, Hotel Indigo and The Marco Pierre White Steakhouse Bar & Grill – with more jobs to come when the new Rodizio Rico Brazilian restaurant opens later this year. Neil Edginton, director of The Cube,
concludes: “We are delighted by the outcome of The Cube. It has a lot to offer the residents of Birmingham, not just in terms of the extensive luxury facilities but also with its inspirational design, which raises Birmingham as a city to the next level.”
healthclub@leisuremedia.com kirstyn macrandal
may 2012 © cybertrek 2012
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