technology series
the leisure and spa industries. The system’s Spa & Activities module manages activities at hotels, spas and leisure venues and enables reservations to be made for a range of activities, from spa treatments to tennis court rental and pre-scheduled activities such as fitness classes. Opera can provide integration with
T
a spa’s homepage, enabling customers to make bookings, sign up to activities and view their member account online. In addition, the system provides business intelligence tools for managers such as yield analysis, revenue reporting and forecasting, with full iPad and iPhone integration. Micros has a dedicated support centre
with over 100 engineers which runs 24 hours a day, 365 days a year. New Micros customers receive a full assessment to
he Opera Activity Scheduler from MICROS-Fidelio is a suite of applications designed to meet the requirements of
MICROS
Website:
micros.com
establish a suitable support programme. This can include pre-workshops to fully understand the business requirements, a detailed training plan and continued account management. The system can be fully integrated
with Property Management Systems and activity booking to create a seamless experience, ensure maximum upsell is achieved at the point of booking and create enhanced reporting. MICROS-Fidelio can support
the application across a number of sites, either through locally-hosted data centres or through hosted infrastructure as a service.
Customers can view their account online
for health club management, SpaRunner for spas, GolfRunner, and PlayRunner which has been specifically designed for play centres. The packages can be fully integrated, so health clubs with spas can run a combined system covering both. The software can be supplied on an installed, hosted or cloud basis. ‘Runner’ software shares many common elements of functionality,
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anagement software company EZ-Runner has four products in its portfolio – ClubRunner
EZ-RUNNER
Website:
ezrunner.co.uk
including sales prospecting and membership management, email marketing, booking and yield management. It also has direct debit integration and a suite of financial reports built in. Within SpaRunner, bookings can be
made online, where they are automatically
matched to available resources, helping to manage staff time and room usage by reducing gaps between bookings. The system can be configured to enable spas to book their most efficient member of staff to do a specific treatment, leaving more qualified staff free to generate more sales by prompting customers to select the ‘best fit’ therapist. The system is also set up to handle spa day bookings, so multiple guests can be simultaneously booked in with the appropriate resources and breaks synchronised. Profiling tools within the EZ-Runner systems show customer usage and spend patterns. Prospects can be then be managed by the use of automatic follow-ups. Where a spa offers memberships, these can be renewed online, while existing clients can be upsold products via a spa or health club’s website at the time of booking or renewal. This is done via a product recommendation that ties in with previous purchases. Point of sale is set up for cross-selling and the system has built- in gift certificate options. All Ez-Runner products can also be used to manage staff rotas and handle staff commissions and payroll. Technical support is available from 8.00am–10.00pm GMT, seven days a week, 365 days a year. Ez-Runner is based on a modular solution, so operators only pay for the areas they use.
Profiling tools show customer usage 60 Read Health Club Management online at
healthclubmanagement.co.uk/digital
healthclub@leisuremedia.com liz terry
may 2012 © cybertrek 2012
VALUA VITALY /
SHUTTERSTOCK.COM YURI ARCURS /
SHUTTERSTOCK.COM
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